Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
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Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
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Creative optimization
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Smart+ Campaigns
App Measurement
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Web measurement
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Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- Event Matching /
How to set up Automatic Advanced Matching
When you turn on Automatic Advanced Matching, your website's pixel will automatically find customer information and match it with people on TikTok. The information is hashed encrypted and stored securely with an industry-standard hashing algorithm (SHA-256).
Before you begin
Make sure you have a Pixel installed on your website
If you have a partner integration, turn on Advanced Matching in your pixel settings in your partner platform.
How to set up Automatic Advanced Matching
Go to Ads Manager.
Hover over Tools and click Events.
In the left-hand menu, click Data Sources.
Click the TikTok Pixel you want to manage.
Click Settings.
Click the button to turn on Automatic Advanced Matching.
How Automatic Advanced Matching Works
When a visitor lands on your website and inputs customer information during registration, sign-in, contact, or checkout on a website where you installed your pixel, Automatic Advanced Matching will capture information from those fields.
Automatic Advanced Matching captures phone information where input fields on the page meet the following criteria:
input type=tel OR
input id, name and placeholder contains the following: phone, contact, mobile, pn
TikTok will verify if the visitor's information is a valid email or phone number. If the information passes verification, it'll be hashed in their browser using an industry-standard hashing algorithm (SHA-256).
The hashed information will be securely transferred to TikTok via HTTPS.
TikTok will use hashed information to link event information to people on TikTok. Tiktok may use matched events to better attribute events to TikTok ads, optimize advertisers' future campaigns, and depending on advertisers' and users' settings, TikTok may also add people to advertisers' retargeting or engagement audiences.
Note: Automatic Advanced Matching activates when a designated event occurs on a page where Pixel is installed.