Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Interactive enhancements
Interactive add-ons
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- About interactive add-ons
- Interactive Add-on: Download Card
- Interactive Add-on: Gesture
- Interactive Add-on: Pop-out Showcase
- Interactive Add-On: Super Like
- About Display Card
- Interactive Add-on: How to Create an Ad With a Countdown Sticker
- Interactive Add-on: How to Create an Ad With a Gift Code Sticker
- Interactive Add-on: How to Create an Ad With a Voting Sticker
- About Interactive Add-On: Story Selection
- How to set up Story Selection in TikTok Ads Manager
- How to create Display Card ads
- About the info card ad format
- How to remove Interactive Add-ons from your ads
- How to create an interactive Gesture
- How to set up Download Cards
- Specifications for TikTok Interactive add-on: Super Like
- Specifications for TikTok Interactive add-on: Pop-out Showcase
- Specifications for TikTok Interactive add-on: Display Card for Auction, Reach, and Frequency ads
- Specifications for TikTok Interactive add-on: Gesture
- Specifications for TikTok Interactive add-on: Gift Code Sticker
- Specifications for TikTok Interactive add-on: Countdown Sticker
- Specifications for TikTok Interactive add-on: Voting Sticker
- Specifications for TikTok Interactive add-on: Download Card
- About Story Selection ad specifications
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Branded Effect
Ad Variations
- Ad formats /
- Interactive enhancements /
- Interactive add-ons /
How to set up Download Cards
A Download Card is a part of an in-feed video ad that lets you showcase elements of the app you are promoting, such as rating, review count, and industry.
You must have access to TikTok Ads Manager.
Log in to TikTok Ads Manager.
Click Campaign in the top bar.
Click the Create button.
Choose Auction as your Buying type.
Select the following advertising objectives:
Traffic
App Promotion
App Installs
Conversions
Set up a Campaign Name and Budget.
Click Continue to proceed.
Under Promotion type, choose App.
Choose an app to promote from the drop-down menu.
Set up the remainder of your Ad Group according to your preferences.
Note: The Download Card is automatically selected for all Android App Install campaigns. If you don't want to use the Download Card, you can uncheck it as an add-on. To edit any of the settings, choose Update.
Under Identity, choose the TikTok account or Custom Identity that will be your identity.
Under Ad Creative, choose to Upload, Create, or Select from the video library for your video creative.
Under Interactive add-ons, click Create.
Select Download Card.
Note: Ads Manager will automatically optimize the selected card formats to display the best combination and maximize ad performance.
Set up the remainder of your Download Card information according to your preferences.
Choose your Download Card type.
You can choose between two different Download Cards, and turn off whichever you don't want to display.
Customized Description: The download card will display a custom description of the app, along with desired tags and a CTA button
Top Attributes: The download card will display two top attributes of the app, along with a CTA button
Enter a custom description for the app (between 1-49 characters).
Deselect any tags that you do not wish to display on the Download Card.
Set up the remainder of your Ad according to your preferences.
Click Submit to finish.