How to set up LIVE GMV Max Creative boost

Last updated: March 2026

Creative Boost is a feature for Live GMV Max Target ROI campaigns that lets you allocate more budget for specific videos you want to test or amplify. When you set up Creative Boost, you set an extra daily budget for one of your videos that is paced throughout the day alongside your LIVE GMV Max campaign budget. While the ROI on the boosted portion of the budget is not guaranteed, Creative Boost can help incorporate your strategic insights and maximize the impact of your selected content.


Note: This feature may not be available to you yet.


Before you begin

  • You'll need a TikTok Shop account with an active LIVE GMV Max campaign

  • Ensure you are allowlisted for Creative Boost feature.

  • You may boost videos with the status In queue, or Not delivering as best practice. Creative boost is not available for videos that are Unavailable.


How to set up LIVE GMV Max Creative boost

To set up LIVE GMV Viewer boost:

  1. Sign in to TikTok Ads Manager.

  2. Click Accounts.

  3. Under All accounts, click Shops.

  4. For the account, click View of the corresponding Shop.

  5. Click View member to check this identity information.

  6. Find the video you want to boost and click Setup

  7. Set an additional budget specifically for the video you want to boost.

    • Budget Type: The only option is a Daily budget

    • Minimum Budget: The minimum amount is 10 USD (or the equivalent in the account's currency)

    • No ROI Guarantee: A notification will be displayed stating that spending on Creative Boost is not included for any ROI compensation eligibility calculations.

    • Start Time: You cannot select a specific start time. The boost will begin either immediately ("from now") or at the beginning of the next LIVE session.

    • End time: Tick the checkbox to set a specific end date and time for the boost to conclude. The default end time is 24 hours from the start time.

  8. Click Confirm

  9. You can click specific video to View data

    • Available metrics: Impressions, Cost, CTR, Video Views

    • Note: GMV, order and ROI are not available for Creative Boost

Your boost will either start immediately when you confirm your settings, or at the beginning of your next LIVE event. You can view details and metrics for videos with active or completed Creative Boost in your LIVE reporting list.