如何为直播 GMV Max 设置偏好视频

最近更新时间：2026 年 3 月

直播 GMV Max 的“偏好视频”是一项新功能，可以让你获取与即将开始的直播最相关的视频。如果你的新视频与即将开始的直播相关，可以使用这个功能提升这些视频的初期投放量。建议持续更新偏好视频列表，以适配不同的直播间内容。


详细了解直播 GMV Max 的偏好视频。

Before you begin

  • You must be able to select an available TikTok identity.


How to set up preferred video for LIVE GMV Max

  1. Start setting up the LIVE GMV Max campaign.

  2. Scroll down to Ad creative, click Manage.

  3. Switch to Autoselect videos mode.

  4. Locate the Preferred videos toggle at the top of the gallery and click it to the ON position.

  5. Select the 10 videos you want the system to prioritize during its automated selection process.

    • You can use a search bar or sort function to find the preferred selection. However, the default sort is based on the video's posted time

  6. Click Save.