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How to set up your TikTok One Brand Profile

Last updated: May 2025

Before creating a campaign on TikTok One, you should first create a profile for your brand. Brand Profiles give you an easy way to add details about your work on TikTok to help creators understand what you're looking for as an in-house brand team or an agency acting on behalf of a brand.


Your Brand Profile will be shown on the marketplace to creators you've invited, applying, or submitting ad creatives for your campaign. Creators will be able to see your business website, links to other socials that you've included, the month you joined TikTok One, and examples of past brand partnerships you've completed through TikTok One.


Note: Each TikTok One account can have up to 20 Brand Profiles. If you need more than 20 Brand Profiles, you'll need to submit a support ticket. Under your profile picture, click Get support.

How to set up your TikTok One Brand Profile:

To set up your Brand Profile:

  1. Log in to your TikTok One account.

  2. Click Tools.

  3. Click Assets at the top of the screen.

  4. Select Brand Profile.

  5. Click Add brand.

  6. Add brand name, industry, description, website links and logo. Note: You will not be able to save the Brand Profile without adding a valid brand website.

  7. Check the box if you're an agency managing the collaboration on behalf of the brand.

  8. Review and click Confirm.


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