How to submit transaction-related appeals
TikTok may apply transaction-related restrictions to help protect the advertising ecosystem from financial losses caused by activity such as payment risk, bad debt, account abuse, or unusual payment and spending behavior. If your account is impacted by a restriction, you can request an appeal.
How to appeal a paused automatic payment
Log in to TikTok Ads Manager or TikTok Business Center.
In TikTok Ads Manager, go to the Tools tab and click Billing under Settings. Go to the Payment page.
In Business Center, click Finance in the left-hand menu, then choose Payment management.
Locate the banner or notice indicating that automatic payment is paused.
Click the appeal entry, such as Verify or Update information, and complete verification. Note: Verification is mandatory to remove the penalty.
Submit your appeal.
After you submit, the appeal status updates to Processing while it's reviewed. If the appeal is approved, automatic payment is reactivated and your account returns to normal status. If the appeal is rejected, follow the on-screen guidance for any further options. You can use manual payment in the meantime to ensure continuous ad delivery.
How to appeal a failed payment
Log in to TikTok Ads Manager.
Locate the appeal entry that fits your case:
On the payment failure page that appears right after a failed attempt, click Try Again or Verify account.
From the Transaction page, find the Failed bill, and click Appeal.
Submit your personal and card information for verification.
After you submit, the appeal status shows as Processing.
Check the appeal result:
If approved, the page displays a confirmation message such as Approved and you can continue with the payment.
If rejected, the page displays a message such as Sorry, you won't be able to... You can't modify or resubmit the same appeal.
If the appeal is rejected and you use the same card to start another payment, the appeal page appears again. Click Resubmit to start a new appeal round. Note: The exact wording may vary by situation.
When your appeal is approved, your bill can be paid as usual and your account returns to normal status.
How to request a higher automatic payment billing threshold
If your current automatic payment billing threshold is too low for your desired ad spend, your sales representative can request an increase on your behalf. Note: This appeal process is only available to managed accounts at this time.
How to appeal a minimum recharge requirement
If your account is required to top up a minimum amount that exceeds your intended ad budget, your sales representative can submit an appeal on your behalf. Note: This appeal process is only available to managed accounts at this time.
How to appeal a minimum budget requirement
If your account requires a minimum campaign budget that's higher than what you need, your sales representative can submit an appeal on your behalf. Note: This appeal process is only available to managed accounts at this time.
Before you begin
Confirm that you have access to the affected ad account.
Have your verification details ready, such as your business and payment information.
