How to use creative enhancement drawer

Last updated: October 2026

Creative enhancement drawer is a centralized control hub for all creative enhancement tools in TikTok Ads Manager. It consolidates previously scattered creative options into a single, intuitive interface that simplifies the creative setup experience for Catalog Ads. It utilizes TikTok's latest Symphony AIGC capabilities to automatically optimize videos and images that are uploaded when creating ad campaigns.


Note: The creative customization section formerly known as Creative enhancements in TikTok Ads Manager has been rebranded to Ad enhancements and display options.

Availability

  • Buying type: Auction Ads, Smart+

  • Ad objectives: App Promotion (App Install, App Retargeting, Pre-registration, Post Promotion, TikTok Minis), Lead Generation (Non-Catalog, Non-Catalog Message ads, Catalog Ads), Sales (Website, App, Website & App)

  • Ad format: Spark Ads and Non-Spark Ads


Features

  • Video and image quality: Quickly improve the overall video visual quality through increased resolution.

  • Refresh for TikTok: Helps you add or change background music based on trending TikTok content.

  • Translate and dub: Translates English video and text captions into other languages.

  • Resize for TikTok: Automatically helps you resize your images into full screen.

  • Call-to-Action (CTA) enhancement: Use insights from landing pages, app store, and ad creative content to tailor and optimize your CTA based on specific use cases and enhance performance.

  • AI-Generated Ad Card: Boost conversions by showing key messages with smart, high-quality, engaging, auto-generated visuals from display cards that extract key information from your landing page or app store.

  • Automatic (AI-powered) enhancements: It is recommended if you have limited creative assets or resources

    • Default automatic backgrounds: Automatically applies GenAI backgrounds to products with plain backdrops for stronger creative appeal.

    • Resize: Easily resize the image for full screenwidth capabilities.

  • Manual display controls:

    • Product display settings (Interactive Add-Ons): Manage catalog ad display settings.

    • Intro card under Product display settings: Add intro card that appears as the first caraousel image.

    • Carousel template editor: Add dynamic overlays with stickers and text for images.


Before you begin

You'll need to create a Smart+ Lead, Smart+ Web, or Smart+App ad campaign in TikTok Ads Manager.


Note: For CTA enhancement and AI generated ad card, we support App and Web Ads campaigns in TikTok Ads Manager.


Learn more about Smart+ Campaigns.

How to use Creative enhancement drawer

To use Creative enhancement drawer:

  1. Log in to TikTok Ads Manager.

  2. In your ad settings, go to Creative assets.

  3. Go to Ad enhancements and display options under Ad settings, click the pencil icon to edit.

  4. Customize your Creative enhancement drawer. You'll have access to:

    • Image Quality and Resize for images

    • Video Quality, Refresh for TikTok, and Translation and dub for videos

    • CTA Enhancement and AI-Generated Ad Cards for all content

    • For new Intro Card, click Customze under Product Display Options.

    • Toggle Automatic Backgrounds ON

  5. Select or unselect single features by clicking on the box in the top right corner or click Select all.

  6. Click Save.

As you continue creating your ad campaign, the creative enhancement drawer area will show the optimization features you have turned on and those that are turned off.


Note: Creative enhancement drawer are turned on by default and TikTok Ads Manager will save the most recently used settings for future campaigns.