How to use one-click GMV Max campaign creation
One-click GMV Max campaign creation automatically generates optimized ad campaigns when you register products for major TikTok Shop promotions. This guide walks you through the complete process from initial setup to campaign management.
Before you begin
Ensure you have a registered and approved TikTok Shop ad account.
You must have completed a payment authorization with sufficient account balance.
Products registered for a platform's major promotion that have passed event review.
If you work with an advertising agency, ensure they complete the GMV Max-specific authorization before campaign creation. This authorization must be completed at least 7 days before SS-level promotions or 2 days before S-level promotions.
Each merchant can have a maximum of 500 products and can create only one GMV Max ad per promotional event.
Note: If your shop is currently in shop-wide promotion mode, the system will not perform one-click creation. You'll need to wait until this mode is disabled.
How to use one-click GMV Max campaign creation
Log in to TikTok Shop Seller Center.
Go to Marketing and click Promotions.
To enable the automation creation switch, scroll down to GMV Max Promotion Day Auto Creation and toggle on the button.
Configure Auto-create GMV Max promotion days timing.
On Auto-create GMV Max promotion days, seller edits allowed, choose:
All approved products
Designated products
To register for campaigns, click on Campaigns.
Go to Register for campaigns.
Scroll down to the campaign you want to register for and click Register now.
On the next page, click Register products with GMV Max.
On the Register products page, you have the following options:
Online registration: You can select up to 50 products individually with different discounted rates.
Online bulk registration: You can select bulk products and set the same discounts for up to 30,000 products at once.
Upload file: You can use a template to register products and fill in the campaign details for each one of them.
Click Submit.
To recheck the campaign, you can click Registration preview and then click Confirm.
Your campaign will undergo a review and you can monitor your campaign in Manage your campaign tab in Campaigns.
After the approval period, the system will automatically create your GMV Max campaigns before the event starts.
