How to use Shop Creative Hub

Last updated: October 2025

Shop Creative Hub is your central dashboard for analyzing the performance of your TikTok Shop's creative assets. It gives you a comprehensive overview of your videos and creators, helping you make data-driven decisions to boost your results on TikTok. You can access Shop Creative Hub in the Marketing tab in Seller Center.

How to use Shop Creative Hub

  1. Log in TikTok Seller Center.

  2. Go to Marketing in the left-hand menu.

  3. Click Shop Ads.

  4. Click Creatives.

You can hover over Videos and Creators for video-level reporting and creator-level reporting.