Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Insights and reporting
Reports
-
- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
-
Audience Insights
Video Insights
About Attribution Analytics
-
- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
- About Engaged View-Through Attribution
- How to view Engaged View-Through Attribution conversions
-
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
-
- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
-
TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- About Attribution Analytics /
How to view Engaged View-Through Attribution conversions
Last updated: August 2025
Engaged View-Through Attribution (EVTA) measures the conversions that take place after a user views an ad for six seconds or more but doesn't click, then goes on to convert within the attribution window.
How to view Engaged View-Through Attribution (EVTA) conversions
To view EVTA conversions:
Log in to TikTok Ads Manager.
Go to the Campaign tab.
Click Custom table.
Click Custom columns.
Search for "EVTA".
Select the metrics you want to view EVTA for.
Click Confirm.
Related Articles
Hide content
Log in for a personalized experience
Sign up
Log in