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App Events SDK
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How to view Engaged View-Through Attribution conversions
Last updated: February 2025
Engaged View-Through Attribution (EVTA) measures the conversions that take place after a user views an ad for six seconds or more but doesn't click, then goes on to convert within the attribution window.
Learn more about Engaged View-through Attribution (EVTA).
How to view Engaged View-Through Attribution (EVTA) conversions
To view EVTA conversions:
Log in to TikTok Ads Manager.
Go to the Campaign tab.
Go to Custom Columns.
Search for Engaged View-through Conversions.
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