Advertising on TikTok
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App Measurement
In-app Events
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- About App Attribution
- List of Supported In-App Events
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- How to view Engaged View-Through Attribution conversions
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
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SKAN 4.0
Mobile Measurement Partners
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- About Mobile Measurement Partner Tracking
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- TikTok For Business cost integration with MMPs
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- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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App Events SDK
- Measurement /
- App Measurement /
- In-app Events /
How to view Engaged View-Through Attribution conversions
Zuletzt aktualisiert: February 2025
Engaged View-Through Attribution (EVTA) measures the conversions that take place after a user views an ad for six seconds or more but doesn't click, then goes on to convert within the attribution window.
Learn more about Engaged View-through Attribution (EVTA).
How to view Engaged View-Through Attribution (EVTA) conversions
To view EVTA conversions:
Log in to TikTok Ads Manager.
Go to the Campaign tab.
Go to Custom Columns.
Search for Engaged View-through Conversions.
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