How to view performance data for Playable Ads

Last updated: April 2026

Playable Ads are interactive videos that allow you to showcase a preview of your app before someone downloads it. The following steps show you how to view performance data for Playable Ads.

Before you begin

Make sure that your files meet the requirements listed in:

How to view performance data for Playable assets

  1. Log in to TikTok Ads Manager.

  2. Go to Tools.

  3. Click Creative Library under Creative.

  4. Select Playable.

From this page, you can view core performance metrics from each Playable Ads, including the number of related ads, total cost, cost per mille (CPM), impressions, clicks, conversion, CTR, CVR, and cost per results.

How to view performance data at the ad level

  1. Log in to TikTok Ads Manager.

  2. Select Campaigns.

  3. Select Ad group.

  4. Hover over the ad group that you want and select View data.

  5. Choose Video post under Creatives. Each row is a video asset that should be viewed as an iteration of a video and Playable combination.