This is a complete glossary of all the Instant Page Event reporting metrics supported by TikTok Ads Manager. You can use these metrics to track user behavior Onsite.
To learn more about creating a report for your campaigns, see Create and Manage Reports.
Use the first column to find the names of each metric, and the second column to find the definitions of each metric.
Onsite Event Metric | Definition |
|---|---|
Complete Payment ROAS (Onsite) | The total return on ad spend (ROAS) from complete payment events attributed to your ads, within a TikTok-owned property. |
Complete Payment (Onsite) | The number of complete payment events attributed to your ads, within a TikTok-owned property. |
Initiate Checkout (Onsite) | The number of initiated checkout events attributed to your ads, within a TikTok-owned property. |
Product Details Page View (Onsite) | Product Details Page View events attributed to your ads, within a TikTok-owned property. |
Add to Wishlist (Onsite) | Add to Wishlist events attributed to your ads, within a TikTok-owned property. |
Add Billing (Onsite) | Add Billing events attributed to your ads, within a TikTok-owned property. |
Add to Cart (Onsite) | Add to Cart events attributed to your ads, within a TikTok-owned property. |
Form Submission (Onsite) | Form Submission events attributed to your ads, within a TikTok-owned property. |
App Store Click (Onsite) | App Store Click events attributed to your ads, within a TikTok-owned property. |
Page Views (Onsite) | The number of page views on the Instant Page. |
Call-to-Action Button Clicks (Onsite) | The number of clicks on the Call to Action buttons on the Instant page. |
Product Clicks (Onsite) | The number of product clicks on the instant page that leads to detailed page views. |