Available metrics for an Onsite Event report
This is a glossary of the Onsite Event reporting metrics supported by TikTok Ads Manager. Use these metrics to track user behavior onsite.
To learn more about creating a report for your campaigns, see Create and Manage Reports.
Onsite Event Metric | Definition |
|---|---|
Adds to cart (onsite) | The number of onsite add to cart actions attributed to your ads. |
Cost per add to cart (onsite) | The average cost per onsite add to cart action attributed to your ads. |
Value per add to cart (onsite) | The average value per onsite add to cart action attributed to your ads. |
Add to cart value (onsite) | The total value of onsite add to cart actions attributed to your ads. |
Unique add to cart rate (onsite) | The percentage of onsite add to cart actions from all clicks attributed to your ads. |
Adds to wishlist (onsite) | The number of onsite add to wishlist actions attributed to your ads. |
Cost per add to wishlist (onsite) | The average cost per onsite add to wishlist action attributed to your ads. |
Value per add to wishlist (onsite) | The average value per onsite add to wishlist action attributed to your ads. |
Add to wishlist value (onsite) | The total value of onsite add to wishlist actions attributed to your ads. |
Unique add to wishlist rate (onsite) | The percentage of onsite add to wishlist actions from all clicks attributed to your ads. |
Form submissions (onsite) | The number of onsite form submissions attributed to your ads. |
Cost per form submitted (onsite) | The average cost per onsite submit form action attributed to your ads. |
Value per form submitted (onsite) | The average value per onsite submit form attributed to your ads. |
Form submission value (onsite) | The total value of onsite submit form actions attributed to your ads. |
Unique form submission rate (onsite) | The percentage of onsite submit form actions from all clicks attributed to your ads. |