Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Interactive enhancements
Interactive add-ons
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- About interactive add-ons
- Interactive Add-on: Download Card
- Interactive Add-on: Gesture
- Interactive Add-on: Pop-out Showcase
- Interactive Add-On: Super Like
- About Display Card
- Interactive Add-on: How to Create an Ad With a Countdown Sticker
- Interactive Add-on: How to Create an Ad With a Gift Code Sticker
- Interactive Add-on: How to Create an Ad With a Voting Sticker
- About Interactive Add-On: Story Selection
- How to set up Story Selection in TikTok Ads Manager
- How to create Display Card ads
- About the info card ad format
- How to remove Interactive Add-ons from your ads
- How to create an interactive Gesture
- How to set up Download Cards
- Specifications for TikTok Interactive add-on: Super Like
- Specifications for TikTok Interactive add-on: Pop-out Showcase
- Specifications for TikTok Interactive add-on: Display Card for Auction, Reach, and Frequency ads
- Specifications for TikTok Interactive add-on: Gesture
- Specifications for TikTok Interactive add-on: Gift Code Sticker
- Specifications for TikTok Interactive add-on: Countdown Sticker
- Specifications for TikTok Interactive add-on: Voting Sticker
- Specifications for TikTok Interactive add-on: Download Card
- About Story Selection ad specifications
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Branded Effect
Ad Variations
- Ad formats /
- Interactive enhancements /
- Interactive add-ons /
About Display Card
Display Card is an interactive add-on product that lets you include cards within your in-feed video ads. You can use these cards to highlight important messages, share exclusive offers, and drive traffic to your website or app.
Display Card is available for the following objectives:
Reach and Frequency
Auction Reach
Video Views
Traffic
App Promotion
Web Conversions
Lead Generation
Benefits
Display Card lets you add an additional customized image to your in-feed video ad. Once it appears in the ad, it will function as a CTA button that drives traffic to your website or app download page.Note: Reach & Frequency campaigns can also use the Display Card to drive traffic to an internal landing page on TikTok, like the account profile page.