Display Card is an interactive add-on product that lets you include cards within your in-feed video ads. You can use these cards to highlight important messages, share exclusive offers, and drive traffic to your website or app.

Display Card is available for the following objectives:

• Reach and Frequency

• Auction Reach

• Video Views

• Traffic

• App Promotion

• Web Conversions

• Lead Generation

Benefits

Display Card lets you add an additional customized image to your in-feed video ad. Once it appears in the ad, it will function as a CTA button that drives traffic to your website or app download page.Note: Reach & Frequency campaigns can also use the Display Card to drive traffic to an internal landing page on TikTok, like the account profile page.

Next steps

Learn how to create Display Card ads.