Interactive enhancements

Interactive Add-on: How to Create an Ad With a Countdown Sticker

Last updated: August 2024

The Countdown Sticker Interactive Add-on allows you to add a timer to your video ad to catch your audience's attention and create a feeling of urgency.

A Countdown Sticker will appear for the entire duration of an ad, and can't be closed before the ad is finished playing. Once the Countdown Sticker appears within the ad, it will display the amount of time left in DAYS-HOURS-MINUTES (if the remaining time is more than 72 hours) or HOURS-MINUTES-SECONDS (if the remaining time is less than 72 hours).

When viewers click on the Countdown Sticker, they will be redirected to the landing page specified during the ad creation process. You can adjust the size and position of your Sticker on TikTok Ads Manager.

Countdown Stickers supports TopView, Reach and Frequency, Auction Reach, Video Views, Traffic, App Promotion, and Conversions. The Countdown Sticker Interactive Add-on allows you to add a timer to your video ad to catch your audience's attention and create a feeling of urgency.

How to create a Countdown Sticker

From the Countdown Sticker Editor:

  1. Input your sticker title.

  2. Enter the countdown deadline.

  3. Select the time zone, date, and time.

  4. Select sticker color, display angle, placement, and size.

  5. Click Confirm to create your Countdown Sticker.

How to create an ad with a Countdown Sticker

  1. Go to TikTok Ads manager.

  2. Create a new campaign.

  3. Select your Buying Type and Advertising Objective.

  4. Set up your Ad Group, and continue to Ad Creation.

  5. Enable the Identity toggle to create a Spark Ad, or turn it off to create a Non-Spark Ad (regular In-Feed ad).

  6. Select Single Video as the Ad Format.

  7. Add your video, ad text, link, and CTA to complete your ad creative.

  8. Under Interactive Add-ons, click Create.

  9. From the Interactive Add-on pop-up, select Sticker.

  10. Select Countdown Sticker.

  11. Click Confirm.

Note: When users click on the Countdown Sticker, they will be led to a reminder setup page and shown the reminder setup panel. Users can click Add to Calendar to set the reminder. Your interactive add-on URL will be the same as your ad's destination URL.