Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Interactive enhancements
Interactive add-ons
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- About interactive add-ons
- Interactive Add-on: Download Card
- Interactive Add-on: Gesture
- Interactive Add-on: Pop-out Showcase
- Interactive Add-On: Super Like
- About Display Card
- Interactive Add-on: How to Create an Ad With a Countdown Sticker
- Interactive Add-on: How to Create an Ad With a Gift Code Sticker
- Interactive Add-on: How to Create an Ad With a Voting Sticker
- About Interactive Add-On: Story Selection
- How to set up Story Selection in TikTok Ads Manager
- How to create Display Card ads
- About the info card ad format
- How to remove Interactive Add-ons from your ads
- How to create an interactive Gesture
- How to set up Download Cards
- Specifications for TikTok Interactive add-on: Super Like
- Specifications for TikTok Interactive add-on: Pop-out Showcase
- Specifications for TikTok Interactive add-on: Display Card for Auction, Reach, and Frequency ads
- Specifications for TikTok Interactive add-on: Gesture
- Specifications for TikTok Interactive add-on: Gift Code Sticker
- Specifications for TikTok Interactive add-on: Countdown Sticker
- Specifications for TikTok Interactive add-on: Voting Sticker
- Specifications for TikTok Interactive add-on: Download Card
- About Story Selection ad specifications
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Branded Effect
- Ad formats /
- Interactive enhancements /
- Interactive add-ons /
Interactive Add-on: How to Create an Ad With a Gift Code Sticker
The Gift Code Sticker Interactive Add-on lets you add an exclusive promotional code to your video ad. A Gift Code Sticker will appear in the ads for the entire time, and can't be closed before the ad is finished playing. Once the Gift Code Sticker appears within the ad on TikTok, people can click Get Code to copy it to their phone's clipboard and redeem the code in-app or on the landing page you provided.
Note: For app download ads, the code can only be redeemed in-app, after the app is downloaded.
The Gift Code Sticker feature supports Reach and Frequency, Reach, Video Views, Traffic, Conversions, and App Promotion advertising objectives. You can adjust the size and position of your Sticker on TikTok Ads Manager.
How to create a Gift Code Sticker
Go to TikTok Ads Manager.
Create a new campaign.
Select the Buying Type and Advertising Objective.
Set up your Ad Group.
Continue to Ad Creation.
Enable the Identity toggle to create a Spark Ad, or turn it off to create a Non-Spark Ad (regular In-Feed ad).
Select Single Video as the Ad Format.
Add your video, ad text, link, and CTA to complete your ad creative.
Under Interactive Add-ons, click Create.
From the Interactive Add-on pop-up, select Sticker.
Click Gift Code Sticker.
Click Confirm.
To set up a Gift Code Sticker
From the Gift Code Sticker Editor:
Input your Sticker title.
Enter the code in the Gift Code field.
Select Sticker Color and Placement.
Click Confirm to create your Gift Code Sticker.
Click Submit from the Ad Creation page, when you are ready to publish your ad.