Interactive Add-on: Gesture

Last updated: September 2024

Gesture is an interactive add-on product that invites the audience to tap or swipe on an ad in order to unveil rewards or more information. This is a strong invitation for the audience to interact since they get a payoff by physically engaging with the ad.

If the audience does not perform the gesture, the ad will continue to play, and the reward popup card will not appear. The Gesture reward pop-up card supports either a static image or GIF animation.

Availability

  • Reach (Reach & Frequency and Auction)

  • 6-second Focused View

  • Traffic (allowlist)

  • App Promotions (allowlist)


How to to create a Gesture

To create a Gesture:

  1. Create a new campaign.

  2. Select objective among Reach (Reach & Frequency and Auction), 6-second Focused View, Traffic, or App Promotions (if the account has been allowlisted for access).

  3. Set up your ad group.

  4. Click Next.

  5. From the Submit Order and Reserve Audience pop-up, click Continue to Ad.

  6. Enable the Identity toggle to create a Spark ad or turn it off to create a non-Spark ad.

  7. Select Single Video as the Ad Format.

  8. Complete your ad creative: video, ad text, link, and call to action.

  9. Under Interactive Add-ons, click Create.

  10. From the Interactive Add-on pop-up, choose Premium add-on, select Gesture, and click Confirm.