Interactive Add-on: Pop-out Showcase

Pop-out Showcase is an Interactive Add-On product that delivers key messaging in a memorable fashion and surprises the audience with an unexpected pop-up moment for deeper engagement. A Pop-out Showcase can illustrate a specific product that the brand wants to promote. Pop-out elements are clickable and can drive to a landing page.

The Pop-out Showcase Interactive Add-on supports the following campaign, ad group, and ad settings:

• Ad Buying Type:

  • TopView

  • Reach (Reach & Frequency and Auction)

  • 6-Second Focused Viewraffic (allowlist)

  • App Promotions (allowlist)

• Placement: TikTok

• Ad Format: In-feed Spark Ads and non-Spark Ads

• Regions: All

How to create Pop-out Showcase

Pop-out Showcase is an Interactive Add-on product that delivers key messaging in a memorable fashion and surprises the audience with an unexpected pop-up moment for deeper engagement. This article will show you how to create Pop-out Showcase.

1. Go to TikTok Ads Manager.

2. Create a new campaign.

3. Select campaign objective.

4. Set up ad group.

5. Click Next.

6. Continue to the ad creation page.

7. Enable the Identity toggle to create a Spark ad or turn it off to create a non-Spark ad.

8. Select Single Video as the Ad Format.

9. Complete ad creative: video, ad text, link, and call to action.

10. Under Interactive Add-ons, click Create.

11. From the Interactive Add-on pop-up, choose Premium Add-on.

12. Select Pop-out Showcase.

13. Click Confirm.

Next, you will need to design your pop-out element.

1. Under Upload Pop-out image, click Update to upload the pop-out element.

2. Under interactive guide, write the text that you want to appear under the pop-out element to guide the audience.

3. Determine when the Pop-out Showcase should appear by either using the video timeline under the preview tool or the video's timeline field.

4. Set the position where the pop-up will appear in the video by either dragging the pop-up in the safe zone of the preview tool or by entering an exact position in the Pop-out placement field.

5. Set the initial angle of how the pop-out will appear in the video by dragging the anchor point of the pop-out in the safe zone in the preview tool or by entering an exact angle in the pop-up angle field.

6. Click Confirm when the Pop-out Showcase setup is done.

7. From the Ad creation page, click Submit when the ad is ready to be published.