Learning Phase FAQs

Last updated: February 2025

How do I know my ad passed the learning phase?

Achieving 50 conversions is the most significant indicator of passing the learning phase.



See "Learning Phase" for more information.


Why did my ad not pass the Learning Phase?

Achieving 50 conversions is the most significant indicator of passing the learning phase. If your ad is not competitive enough compared with your competitors who are targeting the same audience group, it is likely that you are not able to pass the learning phase. Please broaden your targeting, increase the bid, or optimize the creative to fix the issue.