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Achieving 50 conversions is the most significant indicator of passing the learning phase.
See "Learning Phase" for more information.
Achieving 50 conversions is the most significant indicator of passing the learning phase. If your ad is not competitive enough compared with your competitors who are targeting the same audience group, it is likely that you are not able to pass the learning phase. Please broaden your targeting, increase the bid, or optimize the creative to fix the issue.