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List of requirements for App event optimization

Last updated: February 2025

App event optimization allows you to set purchase as the key event to optimize for your ad campaigns.


The following events are required to set up app event optimization.

Event Name

Description

Achieve Level

A user reaches a certain level that you have defined in your game.

Add Payment Info

A user adds their payment information, such as their address or phone number, in your app.

Add to Wishlist

A user adds an item to their favorites or wishlist in your app.

Checkout

A user is ready to check out an order in your app.

Complete Tutorial

A user completes a tutorial in your app.

Create Group

A user creates a group or team in your game.

Create Role

A user creates a role or character in your game.

Generate Lead

A user leaves valuable contact information, such as a phone number or email, in your app.

In-App Ad Click

A user clicks on an advertisement displayed in your app.

In-App Ad Impression

A user views an advertisement displayed in your app.

Add To Cart

A user adds an item to a shopping cart in your app.

Join Group

A user joins a group or team in your game.

Launch App

A user opens your app.

Loan Apply

A user applies for a loan in your app.

Loan Approval

A user receives approval for a loan in your app.

Loan Disbursal

A user successfully receives a loan in your app.

Login

A user logs into your app.

Purchase

A user finishes the payment process in your app.

Rate

A user rates something in your app. For example, reviewing a restaurant.

Registration

A user registers in your app.

Search

A user searches for information, such as the name of a product, in your app.

Spend Credit

A user spends credits, such as in-app currency, in your app.

Start Trial

A user starts a trial of the services you provide in your app.

Subscribe

A user subscribes to a channel or service in your app.

Unlock Achievement

A user unlocks a certain achievement that you have defined in your app.

View Content

A user views important content, such as a product description, in your app.


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