App and gaming
If you're an App Marketer, we recommend tracking the performance of your ads by using a Mobile Measurement Partner (MMP). If you're not using any of these partner services, we recommend that you choose Traffic as your campaign objective and track clicks to monitor your ad performance.
For all MMPs, make sure you go to your MMP dashboard to find the latest tracking links. Use the links below to find instructions from each MMP on how to integrate with TikTok. If you experience setup issues, contact your MMP support team.
Help center links | Example links (right click the hyperlinks and copy the link address) | Required parameters for attribution and callback |
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iOS
Android | Required parameters for attribution and callback
Campaign, Ad sets, Ad related name, and ID required parameters
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iOS
Android | Required parameters for attribution and callback GAID／IDFA / IP / UA / SL:
If you need to track data by ad group name/ad creative name, please replace the parameter with the following tracking link:
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iOS
Android | IDFA／__GAID__, __UA__, __IP__, __CALLBACK_PARAM__ | |
iOS
Android | Required parameters for attribution and callback aifa=__GAID__&idfa=__IDFA__&cl=__CALLBACK_PARAM__&redirect=false
If you need to track data by ad group name/ad creative name, please replace the parameter to the tracking link: pscid=__AID__&pscn=__AID_NAME__&cr=__CID__&pcrid=__CID__&pcrn=__CID_NAME__&pcn=__CAMPAIGN_NAME__&pc=__CAMPAIGN_ID__&pcid=__CAMPAIGN_ID__&cl=__CALLBACK_PARAM__ | |
iOS
Android | Note: "Impression=true" is required to show attribution links.
Required parameters for attribution and callback click_id=__CALLBACK_PARAM__&advertising_id=__IDFA__
(if it is android ,advertising_id=__GAID__ ) |