Optimization & Bidding Module for Search Campaign Type

The Optimization & Bidding module is an important feature at the ad group level for search campaign types. It enhances the search campaign ad creation flow by integrating keyword bidding and streamlining optimization settings. The Optimization & Bidding module allows advertisers to:

• Enable keyword bidding for traffic objectives.

• Consolidate optimization-related settings into a streamlined ad creation process.

• Apply consistent changes across various campaign types targeting different objectives.

Optimization

• Streamlined Ad Creation: Consolidates fragmented optimization settings, making the ad creation process more intuitive and efficient.

• Consistent Application: Enables the application of consistent changes across various campaign types, improving the effectiveness of ad campaigns.

Bidding

• Ad Group Bidding Strategy: Advertisers can choose between Cost Cap and Maximum Delivery strategies at the ad group level, which directly affects how bids are applied to keywords, allowing for strategic financial planning within campaigns.

• Keyword Bidding: Allows setting bids for individual keywords with Cost Cap adgroup bidding strategy, providing advertisers precise control over the average cost per result.