Roles and permissions in Seller Center

Last updated: August 2025

In Seller Center, there are eight available roles with different levels of access to your shop, products and pages like Affiliate Center and Shop Health.

Roles and permissions in Seller Center

  • Main Administrator: Users with this role can view and edit almost all pages and features in Seller Center except for sensitive and private store information such as User Management, Account Information, Linked TikTok Accounts.

  • Affiliate Manager: Users with this role can view and edit Affiliate Marketing besides general pages.

  • Finance Specialist: Users with this role can view and edit all pages and features under Finance, including Bills, Payments, and Invoice center, in addition to main Seller Center pages.

  • Advertising Manager: Users with this role can view and edit all pages and features under Ads, in addition to main Seller Center pages.

  • Marketing Specialist: Users with this role can view and edit all pages and features under Promotions, in addition to main Seller Center pages.

  • Customer Service Agent: Users with this role can view and edit all pages and features related to customer messaging, Products, Orders, and Shipping, in addition to main Seller Center pages.

  • Order Fulfillment Specialist: Users with this role can view and edit all pages and features under Orders and Shipping, in addition to main Seller Center pages.

  • Product Management Specialist: Users with this role can view and edit all pages and features under Products, in addition to main Seller Center pages.


Some tabs in Seller Profile including Account Information, Holiday Mode, Tax Information, Bank Accounts, Communication Preference, and Delegation Mode, and features like User Management and Linked TikTok Accounts, are only visible to the shop owner's account for safety reasons.