Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in TikTok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- Budget and scheduling /
How to schedule a budget change
TikTok Ads Manager supports scheduling a change to your ad group's daily budget. This will allow you to make a change to an ad group's daily budget that will go into effect at approximately 12:00 AM the following day, based on the time zone setting of your account.
For example, if you want to increase your ad group's daily budget from $100 to $120 on Saturday, you will need to schedule the budget change on Friday before 11:55 PM. If you want to decrease your budget back to $100 on Monday, you will need to schedule the budget change on Sunday before 11:55 PM.
The time zone setting of your account will determine when the change goes into effect. You cannot schedule budgets for the following day between 11:55 PM and 12:00 AM.
From the ad group list:
Go to Campaign.
Click Ad Group List.
Select an Ad Group.
In the budget column, click the pencil icon. This will pull up the Scheduled Budget Change setup box.
Note the approximate time of change.
Enter a daily budget.
Click Confirm.
After you have scheduled a budget change, review the scheduled budget by hovering your mouse over the alarm clock icon in the budget column.
To edit a scheduled budget, click the pencil icon in the budget column.
Change the daily budget amount.
Alternatively, click Delete Budget Change.
Click Confirm.
From the edit ad group page:
Go to Campaign.
Click the Ad Group List.
Select an Ad Group.
Under the name column, click Edit.
From the Edit Ad Group Page, go to the Budget and Schedule module.
Click Scheduled Budget Change.
In the Scheduled Budget Change setup box, note the approximate time of change.
Enter a daily budget.
Click Confirm.
Once you schedule the change, you will see the scheduled budget below the current budget, this notification will display the budget amount and the approximate time of change.
To edit a scheduled budget, click the pencil icon next to the schedule budget notification.
Then enter a new daily budget or click Delete Budget Change.
Click Confirm.