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Search Ads Negative Keywords

Son güncelleme: February 2025

Add Negative Keywords to your ad group/campaign to help manage performance and for brand safety optimization. These utilize the same Match Types as Keywords do.


Broad match: keyword

Syntax: none, type keyword normally

Logic: Queries must relate to your chosen keyword (highest reach, lowest relevance)

Phrase match: “keyword”

Syntax: type keywords in “parentheses”

Logic: Queries must include your keywords in the order they're written (medium reach, medium relevance)

Exact match: [keyword]

Syntax: type keywords in [brackets]

Logic: Queries must exactly match your keyword (lowest reach, highest relevance)



İlgili Makaleler
How to set up negative keywords in TikTok Ads Manager
Search Ads Keywords
Search Ads Optimization