非信息流广告位
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- 搜索广告 - 关键词建议工具
- How to Find Keywords for Search Ads
Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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通讯广告
全球化应用组合
Pangle
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- About Pangle
- Pangle 支持的广告样式
- Pangle 广告支持的地域
- Pangle 广告素材的规格
- 关于 Pangle 智能图片尺寸优化
- 关于 Pangle 流量安全系统
- 关于 Pangle 媒体透明度报告的常见问题解答
- 如何使用 Pangle 媒体屏蔽列表
- Pangle 支持的互动定制
- 关于 Pangle 广告位的留存优化
- 如何创建推广系列以使用 Pangle 广告位的留存优化
- 如何在 Pangle 广告位创建动态展示广告
- 关于 Pangle 和监测 URL
- 使用 Pangle 广告位进行应用内事件优化的最佳实践
- 使用 Pangle 广告位投放 iOS 14.5+ 专属推广系列的最佳实践
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- 广告样式 /
- 非信息流广告位 /
- Search Ads Campaign /
Search Ads Negative Keywords
Add Negative Keywords to your ad group/campaign to help manage performance and for brand safety optimization. These utilize the same Match Types as Keywords do.
Broad match: keyword | Syntax: none, type keyword normally Logic: Queries must relate to your chosen keyword (highest reach, lowest relevance) |
Phrase match: “keyword” | Syntax: type keywords in “parentheses” Logic: Queries must include your keywords in the order they're written (medium reach, medium relevance) |
Exact match: [keyword] | Syntax: type keywords in [brackets] Logic: Queries must exactly match your keyword (lowest reach, highest relevance) |