非信息流广告位
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- 搜索广告 - 关键词建议工具
- How to Find Keywords for Search Ads
Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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通讯广告
全球化应用组合
Pangle
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- About Pangle
- Pangle 支持的广告样式
- Pangle 广告支持的地域
- Pangle 广告素材的规格
- 关于 Pangle 智能图片尺寸优化
- 关于 Pangle 流量安全系统
- 关于 Pangle 媒体透明度报告的常见问题解答
- 如何使用 Pangle 媒体屏蔽列表
- Pangle 支持的互动定制
- 关于 Pangle 广告位的留存优化
- 如何创建推广系列以使用 Pangle 广告位的留存优化
- 如何在 Pangle 广告位创建动态展示广告
- 关于 Pangle 和监测 URL
- 使用 Pangle 广告位进行应用内事件优化的最佳实践
- 使用 Pangle 广告位投放 iOS 14.5+ 专属推广系列的最佳实践
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- 广告样式 /
- 非信息流广告位 /
- Search Ads Campaign /
Search Ads Reporting and Learning Phase
Learning Phase (Cold Start)
When initially creating a search ads campaign or after making significant changes to a search campaign's structure, the campaign will need some time to calibrate and learn before performing optimally. This calibration period is called the Cold Start or Learning Phase. Aim for over 20 conversions within the first week.
The learning period takes ~ 5 days.
Avoid making significant changes to the campaign during the learning phase.
Subtract the first 5 days out of campaign reporting to only report on campaign post learning.
When to report on your Search Ads Campaign
Here is the standard campaign life cycle. Please exclude all learning phase when reporting.
Campaign Launch | You launch your campaign after following the suggested practices. |
Learning Phase | The learning phase takes approximately 5 days. Do not make any changes to the campaign in this period. Subtract the first 5 days out of campaign reporting to only report on the campaign post-learning. |
Campaign Live | Standard reporting window while the campaign is live, and only minor changes are being made mid-flight. |
Optimization Made | When changes and optimizations are made to items such as bids, budget and creatives may trigger the leaning phase. Update keywords will not trigger learning phase. |
Learning Period (After large optimizations) | The learning phase takes approximately 5 days. Do not make any changes to the campaign in this period. Subtract the first 5 days out of campaign reporting to only report on the campaign post-learning. |