How to create a Lead Generation Campaign with your own Website

Last updated: September 2024

Lead Generation is an ad objective that allows advertisers to generate leads and drive sales for their business. When you use Lead Generation with your website, you'll be able to collect leads directly on your own existing website form for more flexibility and to boost traffic to your own website.


Before you begin, you must set up your TikTok Pixel for website optimization. We recommend optimizing for a minimum of 3 or more event types. You can choose from: view content, contact, submit form, and complete registration.

How to create a Lead Generation Campaign with your Website

To create a Lead Generation Campaign with your website:

  1. Log in to TikTok Ads Manager.

  2. Click Campaign.

  3. Click Create New.

  4. In Advertising Objective section, select Lead Generation.

  5. Create an Ad Group and enter ad group details.

  6. Create an Ad.

  7. In the Optimization section, select Website.

  8. In the Destination section, select the following:

    • Website: Select URL.

    • Instant Page: Select Custom.

    • URL: Enter your website.

  9. Enter Ad details.


Learn how to Create an Ad.