How to create a Lead Generation Campaign with your own Website
Lead generation is an objective that can help you generate leads and drive sales for your business. When you use lead generation with your website, you'll be able to collect leads directly on your own existing website form for more flexibility and to boost traffic to your own website.
Before you begin
You must set up your TikTok Pixel for website optimization. We recommend optimizing for a minimum of 3 or more event types. You can choose from, view content, contact, submit form, and complete registration.
How to create a lead generation campaign with your own website
To create a lead generation campaign with your own website:
Log in to TikTok Ads Manager.
Click Campaign.
Click Create.
Select Lead generation as the advertising objective.
Click Continue.
Create an Ad group and enter ad group details.
Create an Ad.
In the Optimization section, select Website.
In the Destination section, select the following:
Website: Select URL.
Instant Page: Select Custom.
URL: Enter your website.
Enter Ad details.