How to Set Up Identity

When you are setting up an ad, you will need to use the Identity feature to determine how your business is represented and the type of creative you can use in the ad. This article will walk you through the process of how to use each type of Identity in your ads.

Watch the video below for a brief overview on how to use the Identity feature.

To Use Business Owned by You

1. ​Enable the Use TikTok account toggle.

2. ​Check Use account owned by you.

3. ​Select the TikTok account linked to your TikTok For Business account.

4. ​If you have not linked a TikTok account to your TikTok For Business account, click Link Account to start the process of linking the accounts.

5. ​If the linked TikTok account has not been upgraded to a TikTok Business Account, click Upgrade to Business Account to change the account type.

To Use Other Authorized Account or Post

1. ​Enable the Use TikTok account toggle.

2. ​Check Use other authorized account or post.

3. ​Select the TikTok account that has given their authorization to use their TikTok videos in your ads.

4. ​If there are no Authorized Posts available, click Authorize and complete the steps in the Apply for Authorization pop-up window.

To Deliver Ads with Custom Identity

1. ​Leave the Use TikTok account toggle off.

2. ​To create a Custom Identity, open the drop-down menu and click +Add a new Custom Identity; then enter a Display Name and upload a Profile Image.

3. ​To re-use a Custom Identity, select one from the drop-down menu under Set custom identity.

Note:

• ​For App Installs advertising objective campaigns, the system will find the app based on the display name you entered.

• ​You cannot delete or edit a Custom Identity after you create it.

• ​There is no limit on how frequently you can use Custom Identity.

Feature Availability