Specifications for Value-based Optimization for web

Last updated: September 2024

Value-based Optimization (VBO) for web will be available when you have obtained at least 20 attributed unique complete payment events with value and currency over any consecutive 7 days on TikTok, Pangle, or Global App Bundle placements. Learn more about standard and custom events.

Learn how to promote a website using Value-based Optimization.

Specifications for VBO for web

Specifications for VBO for web on TikTok Ads Manager when you create a campaign:

  • Advertising Objective supported options: Website Conversions

  • Campaign Budget Optimization: Is supported when using VBO for web.

  • Operating System supported options: Android and iOS

  • Optimization Event supported options: Complete payment

  • Placements supported options: TikTok, Pangle, Global App Bundle

  • Market supported options: All markets with auction ads

  • Optimization Goal supported options: Value

  • Bid Strategy supported options: Highest Value and Minimum return on ad spend (ROAS)