How to set up an ad campaign in TikTok Ads Manager
Last updated, May 2024

TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. When you create an ad campaign, you will need to set up the advertising objective, campaign name, and budget.

Before getting started

Before you set up an ad campaign, consider what you want people to do when they see your ads. Objectives fall into three categories: awareness, consideration, and conversion. For example, if your goal is to attract more visitors to your website, you can choose the Traffic objective in the Consideration category. If you're unsure about what objective is right for your campaign, learn How to Choose the Right Objective.

How to set up an ad campaign in TikTok Ads Manager

To set up a campaign:

  1. Log in to your TikTok Ads Manager account.

  2. Click Create ad.

  3. Choose an objective.

  4. Set a campaign name. Note: Campaign names support 512 characters.

  5. Declare a special ad category, if relevant.

  6. Toggle on/off Create split test and Campaign budget optimization

  7. Set a campaign budget. The campaign budget allows you to set a specific amount that you are willing to spend on running ads. Your campaign will stop running when it hits the budget. If you are unsure how much you want to spend on a campaign, you can learn more about ad budgets or Edit Ad Settings later.