Suggested bid will provide you with a customized bid recommendation to maximize your ad group's performance. It leverages machine-learning technology to provide relevant and timely estimates for campaign planning.

Note: The suggested bid is an estimate based on historical data. It does not represent the actual amount that you will pay for your ad campaigns.

Once you've selected the reach or video view advertising objective, the system will estimate an optimal bid for your ad based on your existing settings and historical data. The following dimensions will be considered:

• Ad settings: Category, conversion objective, bidding method, or targeting.

• Historical data: CPM and CPV of the ads account.

After creating your ad, the system will combine your current delivery data of the ad to suggest a new optimal bid.

Learn more about bid control for brand auction.