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Supported events by Wix

Last updated: May 2025

The TikTok App for Wix includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are supported.



Event

Description

Search

When a visitor searches within the merchant's store.

View Content

When a visitor views a specific page. TikTok recommends tracking pages important to your business such as product comparison, announcement, or release pages.

Add to Cart

When a visitor adds a product to their cart.

Initiate Checkout

When a visitor proceeds to checkout.

Add Payment Info

When a visitor adds their payment information at checkout

Purchase

When a purchaser's payment is confirmed and the checkout flow is completed.

Complete Registration

When a user signs up for something, such as account registration.

Contact

When a visitor contacts you.

Subscribe

When a user subscribes on your website including follows, content, or paid subscriptions.

Lead

When a visitor submits a form.

Download

When a visitor downloads something from your website.


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