The TikTok App for Wix includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are supported.
Event | Description |
Search | When a visitor searches within the merchant's store. |
View Content | When a visitor views a specific page. TikTok recommends tracking pages important to your business such as product comparison, announcement, or release pages. |
Add to Cart | When a visitor adds a product to their cart. |
Initiate Checkout | When a visitor proceeds to checkout. |
Place an Order | When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same. |
Add Payment Info | When a visitor adds their payment information at checkout |
Complete Payment | When a purchaser's payment is confirmed and the checkout flow is completed. |
Complete Registration | When a user signs up for something, such as account registration. |
Contact | When a visitor contacts you. |
Subscribe | When a user subscribes on your website including follows, content, or paid subscriptions. |
Submit Form | When a visitor submits a form. |
Download | When a visitor downloads something from your website. |
Learn how to set up TikTok on Wix.