Advertising policy resources
About TikTok E-Commerce Partner Platform Integrations
BASE
BigCommerce
Cafe24
Ecwid
FutureShop
Haravan
Kyte
Loja Integrada
Mercado Shops
Nuvemshop
OpenCart
PrestaShop
Salesforce Commerce Cloud
Shopify
Shopline
Tiendanube
TRAY
VTEX
Wix
WooCommerce
The TikTok Pixel for Tray includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by the TikTok integration with Tray and TikTok Pixel.
Search: When a visitor searches in your store.
Page View: When a visitor arrives on the destination landing page and scrolls on it.
View Content: When a visitor views a specific page.
Add to Cart: When a visitor adds an item to their cart.
Initiate Checkout: When a visitor proceeds to checkout.
Place an Order: When a visitor places an order.
Complete Payment: When a purchase is made or checkout is completed.