Supported Events By TRAY

The TikTok Pixel for Tray includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by the TikTok integration with Tray and TikTok Pixel.

• Search: When a visitor searches in your store.

• Page View: When a visitor arrives on the destination landing page and scrolls on it.

• View Content: When a visitor views a specific page.

• Add to Cart: When a visitor adds an item to their cart.

• Initiate Checkout: When a visitor proceeds to checkout.

• Purchase: When a purchase is made or checkout is completed.