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Supported Events By TRAY

Last updated: February 2025

The TikTok Pixel for Tray includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by the TikTok integration with Tray and TikTok Pixel.

  • Search: When a visitor searches in your store.

  • Page View: When a visitor arrives on the destination landing page and scrolls on it.

  • View Content: When a visitor views a specific page.

  • Add to Cart: When a visitor adds an item to their cart.

  • Initiate Checkout: When a visitor proceeds to checkout.

  • Place an Order: When a visitor places an order.

  • Complete Payment: When a purchase is made or checkout is completed.


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