Supported TikTok Pixel Events on Mercado Shops

Last updated: May 2025

The TikTok Pixel for Mercado Shops includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by our TikTok Pixel and Events API integration with Mercado Shops.

Supported events for TikTok Pixel for Mercado Shops

  • Page View: When a visitor arrives on the destination landing page and scrolls on it

  • View Content: When a visitor views a specific page.

  • Add to Cart: When a visitor adds a product to their cart.

  • Initiate Checkout: When a visitor proceeds to checkout.

  • Purchase: When a purchase's payment is confirmed and the checkout flow is completed.

  • Search: When a visitor completes a search on your website.


Supported events for Events API for Mercado Shops

  • Add to Cart: When a visitor adds an item to the cart

  • Initiate Checkout: When a visitor proceeds to checkout

  • Purchase: When a visitor places an order