Supported TikTok Pixel Events on Mercado Shops

When you set up TikTok Pixel for Mercado shops, you can track the steps your customers take when they interact with your ads and products. Below is a list of events that are currently supported by our TikTok Pixel and Events API integration with Mercado Shops.

Supported events for TikTok Pixel for Mercado Shops

• Page View: When a visitor arrives on the destination landing page and scrolls on it

• View Content: When a visitor views a specific page.

• Add to Cart: When a visitor adds a product to their cart.

• Initiate Checkout: When a visitor proceeds to checkout.

• Place an Order: When a purchase is made or checkout flow is completed.

• Complete Payment: When a purchase's payment is confirmed and the checkout flow is completed.

• Search: When a visitor completes a search on your website.

Supported events for Events API for Mercado Shops

• Add to Cart: When a visitor adds an item to the cart

• Initiate Checkout: When a visitor proceeds to checkout

• Complete Payment: When a visitor places an order