Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- How to Promote creator videos for your TikTok Shop
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TikTok Business Suite
TikTok Beta Tester Program
How to test TikTok pixel events
The TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. This article will show you how to use the Pixel's Diagnostic Suite to test your pixel's setup and events directly from TikTok Ads Manager.
Before you begin
You must successfully install the Tiktok pixel on your website. For installation instructions, read Get Started with Pixel.
How to test TikTok pixel events
Use the following steps to test your pixel's setup and events in Tiktok Ads Manager.
Go to your Event Manager to access pixel data.
Under Website Pixel, click Manage.
Select a pixel.
Click the Test Events tab.
Enter your website's URL to create a QR code.
Scan the QR code on the Discover tab on the Tiktok app.
Enter your website.
From your mobile device, perform the actions on your website that will trigger pixel events.
Watch your Event Activity appear in real time.
Expand your event to view more information about each event.
If your pixel's events are triggered correctly, you do not need to take anymore action.
If your pixel's events are not triggered, re-configure your pixel's event tracking rules or event parameters.
To improve pixel performance and troubleshoot common issues, read About Web Diagnostics.