Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- Overview of TikTok reporting metrics
- Basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- TikTok supported third-party measurement /
About TikTok Ads Manager supported third-party measurement
The following chart lists TikTok Ads Manager's supported third parties and their measurement capabilities across all of TikTok Ads Manager's campaign objectives including reach, app installs, video views, and conversion.
Note: The parties listed in this article are for auction clients only. To see a list of supported third-party measurement partners for reservation ads, please contact your account manager.
TikTok Supported Third-Party Partners | Measurement Capability | Measurement Capability | Measurement Capability |
Impressions | Clicks | In-App Events | |
AppsFlyer | √ | √ | √ |
Adjust | √ | √ | √ |
Branch | √ | √ | √ |
Singular | √ | √ | √ |
Kochava | √ | √ | √ |
Tune | √ | √ | √ |
AppMetrica | X | √ | √ |
Adbrix | √ | √ | √ |
myTracker | √ | √ | √ |
Tenjin | √ | √ | √ |
Party | X | √ | √ |
F.O.X | X | √ | √ |
FlashTalking | √ | √ | X |
Adform | √ | √ | X |
Sizmek | √ | √ | X |
Double Click | √ | √ | X |
Note:
Double Click, Flashtalking, Adform and Sizmek can track impressions and clicks, but cannot track in-app events.
Adform and FlashTalking can only be used for impression and click tracking of landing page campaigns, but cannot be used for impression and click tracking of app install campaigns.