Healthcare and Pharmaceuticals
Principle
At TikTok, we want all healthcare and pharmaceutical products and services advertised on TikTok to be in compliance with local laws in each market. Our policies aim to foster an ad platform that equips our users with appropriate information.
Policy
Healthcare is a highly regulated area in most markets and we are dedicated to following advertising regulations for healthcare and pharmaceuticals. Some healthcare-related content cannot be advertised at all, while others can be advertised with restrictions in place.
Healthcare-related products and services
Over-the-counter (OTC) medicines, medical institutions, and pharmacies may be allowed if the applicable Market-specific requirements are met.
Medical devices
Medical devices, tools, and equipment used for diagnosing, treating, or monitoring medical conditions may be allowed if the applicable Market-specific requirements are met.
Hemp and cannabidiol (CBD) cosmetic products
Products derived from hemp oil and topical CBD products for cosmetics may be allowed in some markets and are subject to additional restrictions. If allowed, ad content and landing pages must comply with the local laws of the target country.
Hemp products are not supported via self-serve, you must work with a TikTok Sales Representative
Not allowed: Ingestible hemp
Market-specific requirements
Argentina, Chile, Colombia, Ecuador, Peru
Ad topic | Details |
|---|---|
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: -Provide proof of approval and certification from appropriate local regional regulating authorities. -The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: -Provide proof of approval and certification from appropriate local regional regulating authorities. -The ad must be restricted to users aged 18 years or older. |
Cosmetic clinics | May be allowed if the following requirements are met: -The ad must be restricted to users aged 18 years or older. |
Medical institutions | May be allowed if the following requirements are met: -Provide proof of approval and certification from appropriate local regional regulating authorities. -The ad must be restricted to users aged 18 years or older.
Examples of what is not allowed: -Plastic surgery |
Pharmacies | May be allowed if the following requirements are met: -Provide proof of approval and certification from appropriate local regional regulating authorities. -The ad must be restricted to users aged 18 years or older. |
Dietary supplements | May be allowed if the following requirement are met: -Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause. |
Condoms and lubricants | Ads for condoms and lubricants may be allowed if the following requirements are met: -Certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical-related products or services | Not allowed. Example of what is not allowed: - Herbal remedies that claim to cure illnesses. |
Australia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - Target users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed to advertise if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Pharmacies | Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met: - Provide proof of certification by a third-party licensing organization - Proof of licensing may be necessary for approval |
Contraceptives | May be allowed if the following requirements are met: - Do not focus on sexual pleasure or be overtly sexual in nature - The ad must be restricted to users aged 18 years and older Note: Contact your TikTok Sales Representative for more information. |
Therapeutic goods | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older - Comply with all local laws and regulations applying to Therapeutic Goods (as that term is defined in the Therapeutic Goods Act 1989 (Cth)), including the Therapeutic Goods Advertising Code, the Therapeutic Goods Regulations 1990 (Cth) and the Therapeutic Goods Act 1989 (Cth) (the "TG Laws") - Be included on the Australian Register of Therapeutic Goods ("ARTG") - All advertising material submitted to us must:(a) Be accurate, balanced, and not misleading(b) Only contain information that is substantiated(c) Be consistent with any approved indication or intended purpose of the therapeutic good and any applicable label, directions, or instructions for use, consumer medicine information, or patient information leaflet(d) Not contain any representation that the goods are safe, do not cause harm or side-effects, are a guaranteed cure, or are infallible, unfailing, magical, or miraculous;(e) Not include a representation that is restricted or prohibited (unless you have received approval from the Therapeutic Goods Administration)(f) Include all applicable mandatory statements, health warnings, and other information(g) Not include a testimonial from a person who has been incentivized by any form of consideration - Where advertising material includes a Testimonial, advertisers must provide proof that they have verified the identity of the person providing the Testimonial and that the person has used the Therapeutic Good - "Testimonial" means a statement made by a person about their own experience (or the experience of someone under their care) using a Therapeutic Good - "Endorsement" means an expression of support for a Therapeutic Good that makes no reference to personal use or experience using the good - By submitting advertising material to us, advertisers represent and warrant that: (a) the advertising materials complies with the TG Laws; (b) any Testimonial or Endorsement in the advertising material is consistent with the TG Laws and is not made by a:ㅤ (i) government, government authority, or their employees or contractors;ㅤ (ii) hospital, healthcare facility, or their employees or contractors;ㅤ (iii) current or former health practitioner, health professional, or medical researcher; (iv) person who represents themselves as being qualified or trained to diagnose, treat, or prevent disease or injury; andㅤ (v) In the case of Testimonials only:ㅤㅤ 1. A person who has been incentivized by any form of consideration;ㅤㅤ 2. A person (or a member of their family) who is engaged in the production, marketing, or supply of the Therapeutic Good or;ㅤㅤ 3. A corporation |
Medical-related products or services | Not allowed.
Examples of what is not allowed: - Clinical trial recruitment - Skin tanning boosters or accelerators - Adoption or surrogacy services - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Austria
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UK Confirmity Assessed (UKCA) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Medical services provided online or through apps that include remote diagnosis and remote treatment |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Condoms and lubricants | May be allowed if the following requirements are met: - Do not focus on sexual pleasure or be overtly sexual in nature - The ad must be restricted to users aged 18 years or older |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Azerbaijan
Ad topic | Details |
|---|---|
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: -Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan -Target users aged 18 years or older |
Medical instiutions | May be allowed if the following requirements are met: -Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan -Target users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: -Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan -Target users aged 18 years or older |
Cosmetic and beauty products | We do not allow cosmetic or beauty product ads to make medical claims. An approved medical license or certification is required to make a medical claim in your ad. Not allowed: Ad content or landing pages promoting: -Performance promises referencing permanent changes to the human body -Exaggerated performance promises concerning a product's effect |
Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, Saudi Arabia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Disclose safety and usage requirements |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from the appropriate local regional regulating authority - The ad must be restricted to users aged 18 years or older |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed.
Examples of what is not allowed: - Private healthcare products, such as family planning, supplements, menstrual cups - Infant food such as milk powder, dietary supplements - Infant formula for children under the age of two |
Medical claims | Not allowed.
Examples of what is not allowed: - Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable - Encouragement of self-diagnosis or discouragement of seeking proper medical advice - Suggestions that the product or service is equivalent or better than prescription-only medicines - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments - Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure" - Featuring or appealing to people of 18 years and younger - Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Bangladesh
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services - The ad must be restricted to users aged 18 years and older |
Medical devices | May be allowed if the following requirements are met: - Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services - The ad must be restricted to users aged 18 years and older |
Medical institutions | May be allowed if the following requirements are met: - Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services - The ad must be restricted to users aged 18 years and older |
Pharmacies | May be allowed if the following requirements are met: - Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services - The ad must be restricted to users aged 18 years and older |
Cosmetic and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make medical claims, you must have an approved medical license or certification Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effectiveness |
Belarus
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Procedures that give the same effect as botox, facelifts, or plastic surgeries |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Belgium, Estonia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | Not allowed. |
Medical institutions | Not allowed. |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Condoms and Lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Bolivia
Ad topic | Details |
|---|---|
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Medical devices | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Medical institutions | May be allowed if the following requirement is met: - Target users aged 18 years or older
Example of what is not allowed: - Plastic surgery |
Pharmacies | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Dietary supplements | May be allowed if the following requirement is met: - Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause |
Condoms and lubricants | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Medical-related products or services | Not allowed.
Example of what is not allowed: - Herbal remedies that claim to cure illnesses |
Baby food products | Not allowed: - Infant Formula, Follow-on Formula, Baby Food and any complementary nutritional product for babies under 24 months. |
Brazil
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval from appropriate local regional regulating authorities, such as ANVISA - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval from appropriate local regional regulating authorities, such as ANVISA - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Plastic surgery |
Pharmacies | Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met: - Be certified by ANVISA - The ad must be restricted to users aged 18 years or older |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature - Comply with all applicable laws and regulations - Contact your TikTok Sales Representative for more information |
Bulgaria, Denmark, Luxembourg
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | Not allowed. |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Cambodia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authority, such as the Ministry of Health (MOH) - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authority, such as the Ministry of Health (MOH) license - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Gynaecology and andrology products or services such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authority, such as a Ministry of Health (MOH) medical institution license - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as Pharmacy license by Ministry of Health |
Contraceptives | May be allowed if the following requirements are met: - Provide proof of approval and certification from the appropriate local regional regulating authority, such as the Ministry of Health of Cambodia - Condom ads must target users aged 18 years or older |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits; menstrual and ovulation trackers or tracking apps; oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirements are met: - Provide proof of license or advertisement permit from the Ministry of Health (MOH) - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed. Example of what is not allowed: - Infant formula for children under the age of two
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information |
Canada
Ad topic | Details |
Prescription medicine | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as Health Canada - The ad must be restricted to users aged 18 years or older |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as Health Canada - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as Health Canada - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met: - Provide proof of certification by a third-party licensing organization, such as the NABP or LegitScript, or regional equivalent - Proof of licensing may be necessary for approval |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Costa Rica, Dominican Republic, Guatemala, Panama
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Plastic surgery |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Provide certification from appropriate local regional regulating authorities |
Croatia, Latvia, Lithuania, Serbia, Slovakia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Be registered with the appropriate regulating authorities. - The ad must be restricted to users aged 18 years or older. |
Medical devices | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities. - The ad must be restricted to users aged 18 years or older. - Bear the CE or UKCA (UK Confirmity Assessed) marking. |
Cosmetic clinics | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities. - The ad must be restricted to users aged 18 years or older.
Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities. - The ad must be restricted to users aged 18 years or older. |
Pharmacies | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities. |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older. - Do not focus on sexual pleasure or be overtly sexual in nature. |
Cosmetics and beauty products | We do not allow cosmetic or beauty product ads to make medical claims.
Medical claims may be allowed if the following requirements are met: - Obtain an approved medical license or certification.
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body. - Exaggerated performance promises concerning a product's effect. - Claims to remove or cure acne, remove wrinkles, or treat hair loss. |
Cyprus
Ad topic | Details |
|---|---|
Prescription Medicine | Not allowed. |
Over-the-counter medicines | Not allowed. |
Medical devices | Not allowed. |
Cosmetic clinics | Not allowed. |
Medical institutions | Not allowed. |
Pharmacies | Not allowed. |
Condoms and lubricants | Not allowed. |
Cosmetics and beauty products | Not allowed. |
Czech Republic, Finland, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom,
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
France
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | Online or app-based GP services providing online appointments or offering teleconsultation services may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | Not allowed. |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Greece, Poland
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | Not allowed. |
Pharmacies | Not allowed. |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Indonesia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authority, such as a Badan Pengawas Obat dan Makanan (BPOM) license - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authority, such as a Ministry of Health (MOH) Directorate General of Pharmaceuticals and Medical Devices license - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Gynaecology and andrology products or services, such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authority, such as a Ministry of Health (MOH) registration - Hospital Establishment license - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities, including a Pharmacy License (Izin Apotek) and a Pharmaceutical Standard Certificate (Sertifikat Standar Apotek) from the Ministry of Health (MOH) |
Contraceptives | Condom ads may be allowed if they follow the following requirements: - The ad must be restricted to users aged 18 years or older - Run between 9:30 p.m. to 5:00 a.m. |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits; menstrual and ovulation trackers or tracking apps may be allowed if the following requirements are met: - Provide proof of license or advertisement permit, such as a distribution license from the Ministry of Trade and approval from the Ministry Of Health (MOH) - The ad must be restricted to users aged 18 years or older
Oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirements are met: - Provide proof of license or advertisement permit, such as the Indonesian National Agency of Drug and Food Control approval and distribution license - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed. Example of what is not allowed: - Infant formula for children 12 months and under
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration from appropriate local regional regulating authority - Contact your TikTok Sales Representative for more information. |
Israel
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Israeli Ministry of Health - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Veterinary medicinal products |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion is not allowed |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Japan
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities in the ad content and landing pages - The wording must follow the various guidelines for each product |
Medical devices | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Be located and approved in Japan
Examples of what is not allowed: - Overseas medical institutions and services - Personal input of medical products |
Pharmacies | Domestic and online pharmacies are not allowed. |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed.
Examples of what is not allowed: - Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services - Infant food such as milk powder, dietary supplements, or other similar products - Infant formula for children under the age of two - Sex-related products - Clinical trials for the elderly - Breast augmentation, hormone therapy, and genital treatment in domestic cosmetic surgery and other similar services |
Jordan
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Veterinary medicinal products |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed. Examples of what is not allowed: - Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services - Infant food such as milk powder, dietary supplements, or other similar products - Infant formula for children under the age of two |
Medical claims | Not allowed. Examples of what is not allowed: - Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable. - Encouragement of self-diagnosis or discouragement of seeking proper medical advice - Suggestions that the product or service is equivalent or better than prescription-only medicines - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments - Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure" - Featuring or appealing to people of 18 years and younger - Before and after comparisons for over-the-counter medicines, medical devices, and food supplements |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Kazakhstan
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Procedures that give the same effect as Botox, facelifts, or plastic surgeries - Cosmetic surgery clinics |
Medical institutions | Not allowed. |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan - The ad must be restricted to users aged 18 years or older |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Lebanon
Ad topic | Details |
Prescription medicines | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Disclose usage and safety requirements |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | Food supplements are not allowed. |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | Not allowed. |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed. Examples of what is not allowed: - Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services - Infant food such as milk powder, dietary supplements, or other similar products - Infant formula for children under the age of two |
Medical claims | Not allowed. Examples of what is not allowed: - Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable. - Encouragement of self-diagnosis or discouragement of seeking proper medical advice - Suggestions that the product or service is equivalent or better than prescription-only medicines - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments - Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure" - Featuring or appealing to people of 18 years and younger - Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Malaysia
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Medicine Advertisements Board (MAB) license - The ad must be restricted to users aged 18 years or older - Disclose usage and safety requirements |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Medical Device Authority (MDA) license - Target users aged 18 years or older
Example of what is not allowed: - Gynaecology and andrology products or services such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Private Healthcare Facilities and Services Act (PHFSA) license - The ad must be restricted to users aged 18 years or older |
Condoms | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits may be allowed if the following requirements are met: - Provide proof of license or advertisement permit from the Medical Device Authority (MDA) - The ad must be restricted to users aged 18 years or older
Menstrual and ovulation trackers or tracking apps may be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Oral contraceptives, emergency contraceptive pills, or morning-after pills - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed.
Example of what is not allowed: - Infant formula for children 36 months and younger
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information |
Mexico
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities - The ad must be restricted to users aged 18 years or older Example of what is not allowed: - Plastic surgery |
Pharmacies | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities - The ad must be restricted to users aged 18 years or older |
Dietary supplements | May be allowed if the following requirement is met: - Per appropriate local regulations, include a disclosure in Spanish, or applicable local language, to explain potential health risks and/or effects the product can cause |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Certification from appropriate local regional regional regulating authorities |
Medical-related products or services | Not allowed.
Example of what is not allowed: - Herbal remedies that claim to cure illnesses |
New Zealand
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Be registered in the New Zealand Web Assisted Notification of Devices ("WAND") database |
Healthcare supplements | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Pharmacies | Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met: - Provide proof of certification by a third-party licensing organization - Proof of licensing may be necessary for approval |
Contraceptives | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature
Contact your TikTok Sales Representative for more information. |
Medical-related products or services | Not allowed. Examples of what is not allowed: - Clinical trial recruitment - Skin tanning boosters, accelerators, and similar products - Adoption or surrogacy services - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Pakistan
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed. Examples of what is not allowed: - Infant food such as milk powder, dietary supplements, or other similar products - Infant formula for children under the age of two - Beauty services and cosmetics related to physical breasts or breast enhancement - Medicinal recycling services |
Medical claims | Not allowed. Examples of what is not allowed: - Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable. - Encouragement of self-diagnosis or discouragement of seeking proper medical advice - Suggestions that the product or service is equivalent or better than prescription-only medicines - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments - Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure" - Featuring or appealing to people of 18 years and younger - Before and after comparisons for over-the-counter medicines, medical devices, and food supplements |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Paraguay
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - Target users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - Target users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Medical institutions | May be allowed if the following requirement is met: - Target users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - Target users aged 18 years or older |
Dietary supplements | May be allowed if the following requirement is met: - Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause |
Condoms and lubricants | Ads for condoms and lubricants may be allowed if the following requirements are met: - Target users aged 18 years or older - Certification from appropriate local regional regulating authorities |
Medical-related products or services | Not allowed.
Example of what is not allowed: - Herbal remedies that claim to cure illnesses |
Baby food products | Not allowed.
Examples of what is not allowed: - Infant formula - Follow-on formula - Baby Food - Any complementary nutritional product for babies under 24 months old |
Philippines
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Food and Drug Administration (FDA) license - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Certificate of Medical Device Listing by the Center for Device Regulation, Radiation Health and Research (CDRRHR) - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Gynaecology and andrology products or services such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Republic of the Phillippines, Department of Health license - Target users aged 18 years or older |
Contraceptives | Condom ads may be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits; menstrual and ovulation trackers or tracking apps; oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirements are met: - Provide proof of license or advertisement permit from the Food and Drug Administration (FDA) registration and a license to operate (LTO) - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed. Example of what is not allowed: - Infant formula for children 24 months and younger
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information |
Qatar, South Africa, United Arab Emirates
Ad topic | Details |
Prescription medicines | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirements are met: - Provide proof of approval and certification from the appropriate local regional regulating authority - The ad must be restricted to users aged 18 years or older |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed.
Examples of what is not allowed: - Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services - Infant food such as milk powder, dietary supplements, or other similar products - Infant formula for children under the age of two |
Medical claims | Not allowed.
Examples of what is not allowed: - Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable - Encouragement of self-diagnosis or discouragement of seeking proper medical advice - Suggestions that the product or service is equivalent or better than prescription-only medicines - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments - Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure" - Featuring or appealing to people of 18 years and younger - Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Romania
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Not allowed: - OTC medicines
Veterinary medicinal products may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - Target users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Online services or apps for GP or medical consultation services - Dental surgeries |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Condoms and lubricants | Ads for condoms and lubricants may be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
Singapore
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Private Hospitals and Medical Clinics Act (PHMCA) license - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Gynaecology and andrology products or services such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Private Hospitals and Medical Clinics Act (PHMCA) license - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Private Hospitals and Medical Clinics Act (PHMCA) license by the Ministry of Health |
Condoms | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Food and Drug Administration (FDA) registration and a license to operate (LTO) - The ad must be restricted to users aged 18 years or older
Menstrual and ovulation trackers or tracking apps may be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Oral contraceptives, emergency contraceptive pills, or morning-after pills - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed. Examples of what is not allowed: - Infant formula for children 6 months and younger
Other infant food products that contain medical benefits may be allowed if the following requirements are met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information. |
Slovenia
Ad topic | Details |
|---|---|
Prescription medicine | Not allowed. |
Over-the-counter medicines | Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met: - Be registered with the appropriate regulating authorities. - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities - The ad must be restricted to users aged 18 years or older - Bear the CE or UKCA (UK Confirmity Assessed) marking |
Cosmetic clinics | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities. - The ad must be restricted to users aged 18 years or older. Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion. |
Medical institutions | Not allowed. |
Pharmacies | Not allowed. |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Cosmetics and beauty products | We do not allow cosmetic or beauty product ads to make medical claims.
Medical claims may be allowed if the following requirements are met: - Obtain an approved medical license or certification.
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body. - Exaggerated performance promises concerning a product's effect. - Claims to remove or cure acne, remove wrinkles, or treat hair loss. |
South Korea
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as Ministry of Food and Drug Safety - The ad must be restricted to users aged 18 years or older - Include the deliberation number in the ad - Contact your TikTok Sales Representative for more information |
Medical devices | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Cosmetic clinics | May be allowed if the following requirements are met: - Be registered with the appropriate local regulating authorities -- Provide medical deliberation numbers in ad content by KMA - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Invasive and non-invasive breast-related procedures |
Medical institutions | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Pharmacies | Not allowed. |
Condoms | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Gynaecology and andrology products or services | Not allowed. |
Baby food products | Not allowed. Examples of what is not allowed: - Infant formula for children 12 months and under
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration from appropriate local regulating authority - Contact your TikTok Sales Representative for more information |
Sri Lanka
Ad topic | Details |
|---|---|
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met; requirements are subject to change: - Be certified by local health regulatory authorities - Comply with all applicable laws and regulations - The ad must be restricted to users aged 18 years or older - Work with a TikTok Sales Representative to determine eligibility Examples of what is not allowed: - Gynaecology and andrology products or services, such as supplements, medicines, and hospitals |
Medical devices | May be allowed if the following requirements are met; requirements are subject to change: - Be certified by local health regulatory authorities - Comply with all applicable laws and regulations - The ad must be restricted to users aged 18 years or older - Work with a TikTok Sales Representative to determine eligibility Examples of what is not allowed: - Gynaecology and andrology products or services, such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met; requirements are subject to change: - Be certified by local health regulatory authorities - Comply with all applicable laws and regulations - The ad must be restricted to users aged 18 years or older - Work with a TikTok Sales Representative |
Contraceptives | Condom ads may be allowed if the following requirement is met: - The ad must be restricted users aged 18 years or older |
Gynaecology and andrology products and services | May be allowed if the following requirements are met: - Be certified by local health regulatory authorities - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Emergency contraceptive pills - Menstrual and ovulation trackers or tracking apps - Morning-after pills - Oral contraceptives - Pregnancy and ovulation test kits Examples of what is not allowed: - Other gynecology andrology products or services not previously mentioned |
Taiwan
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older - Include the deliberation number in the ad - Contact your TikTok Sales Representative |
Medical devices | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as Taiwan Ministry of Health and Welfare (MOHWC) - The ad must be restricted to users aged 18 years or older Note: There should not be any shocking or disturbing elements in surgical scenes. |
Medical institutions | May be allowed if the following requirement is met: - Contact your TikTok Sales Representative for information on certificate requirements. |
Pharmacies | Not allowed. |
Condoms and lubricants | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Gynaecology and andrology products or services | Not allowed. |
Baby food products | Not allowed. Examples of what is not allowed: - Infant formula for children 12 months and younger
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information |
Thailand
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Be registered with the appropriate local regional regulating authorities, such as Food and Drug Administration (FDA) license - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Food and Drug Administration (FDA) license - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Gynaecology and andrology products or services such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Department of Health Service Support (DoHSS), Ministry of Public Health, Thailand - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Pharmacy License from the Ministry of Public Health of Thailand |
Condoms | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older
Not allowed: - Ads for condoms that focus on sexual pleasure or be overtly sexual in nature |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits; menstrual and ovulation trackers or tracking apps may be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities (such as the Food and Drug Administration (FDA) license) - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Oral contraceptives, emergency contraceptive pills, or morning-after pills - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed. Example of what is not allowed: - Infant formula for children 12 months and younger
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information |
Turkey
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | Not allowed. |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to audiences aged 18 years or older |
Healthcare supplements | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to audiences aged 18 years or older |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from local Ministry of Health - The ad must be restricted to audiences aged 18 years or older |
Pharmacies | Not allowed. |
Contraceptives | Not allowed. |
Medical-related products or services | Not allowed. Examples of what is not allowed: - Private healthcare products, including but not limited to family planning, supplements, menstrual cups, and other similar products or services - Infant food such as milk powder, dietary supplements, or other similar products - Infant formula for children under the age of two |
Medical claims | Not allowed. Examples of what is not allowed: - Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable. - Encouragement of self-diagnosis or discouragement of seeking proper medical advice - Suggestions that the product or service is equivalent or better than prescription-only medicines - Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments - Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure" - Featuring or appealing to people of 18 years and younger - Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements |
Cosmetics and beauty products | May be allowed if the following requirements are met: - Do not make medical claims - To make a medical claim in your ad, you must have an approved medical license or certification
Examples of what is not allowed: - Performance promises referencing permanent changes to the human body - Exaggerated performance promises concerning a product's effect - Claims to remove or cure acne, remove wrinkles, or treat hair loss |
United States
Ad topic | Details |
Prescription medicine | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the US Food and Drug Administration (FDA) - The ad must be restricted to users aged 18 years or older |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of regulatory approvals and certification from appropriate local regional regulating authorities, such as the United States Food and Drug Administration (FDA) - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of regulatory approvals and certification from appropriate local regional regulating authorities, such as the United States Food and Drug Administration (FDA) - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as the US Food and Drug Administration (FDA) - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Pharmacies | Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirement is met: - Provide proof of certification by a third-party licensing organization, such as the National Association of Boards of Pharmacy (NABP) or LegitScript, or regional equivalent |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Do not focus on sexual pleasure or be overtly sexual in nature |
Uruguay
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older |
Cosmetic clinics | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities - The ad must be restricted to users aged 18 years or older
Example of what is not allowed: - Plastic surgery |
Pharmacies | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older |
Dietary supplements | May be allowed if the following requirement is met: - Per appropriate local regulations, include a disclosure in Spanish, or applicable local language, to explain potential health risks and/or effects the product can cause |
Condoms and lubricants | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Possess certification from appropriate local regional regulating authorities - Do not focus on sexual pleasure or be overtly sexual in nature |
Medical-related products or services | Not allowed. Example of what is not allowed: - Herbal remedies that claim to cure illnesses |
Vietnam
Ad topic | Details |
Prescription medicine | Not allowed. |
Over-the-counter medicines | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Drug Administration of Vietnam (DAV) license - The ad must be restricted to users aged 18 years or older |
Medical devices | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Ministry of Health (MOH) Medical Device license - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Gynaecology and andrology products or services such as supplements, medicines, and hospitals |
Cosmetic clinics | Not allowed. |
Medical institutions | May be allowed if the following requirements are met: - Provide proof of approval and certification from appropriate local regional regulating authorities, Ministry of Health (MOH) - Medical Institution license - The ad must be restricted to users aged 18 years or older |
Pharmacies | May be allowed if the following requirement is met: - Provide proof of approval and certification from appropriate local regional regulating authorities, such as a Certificate of eligibility for pharmacy business by the Ministry of Health of Vietnam |
Condoms | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Ads for condoms that focus on sexual pleasure or be overtly sexual in nature. |
Gynaecology and andrology products or services | Pregnancy and ovulation test kits; menstrual and ovulation trackers or tracking apps; oral contraceptives, emergency contraceptive pills, or morning-after pills may be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older
Examples of what is not allowed: - Other gynecology andrology products or services not previously mentioned |
Baby food products | Not allowed: Example of what is not allowed: - Infant formula for children 6 months and younger
Other infant food products that contain medical benefits may be allowed if the following requirement is met: - Provide proof of license and registration - Contact your TikTok Sales Representative for more information |
Promote on TikTok
In the following markets, Promote is the only form of paid ads that is allowed:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Ad topic | Details |
|---|---|
Prescription medicine | Not allowed. |
Over-the-counter medicines | Not allowed. |
Medical devices | Not allowed. |
CBD and hemp-related products | Not allowed. |
Cosmetic clinics | Not allowed. |
Cosmetics with medical claims | Not allowed. |
Medical institutions | Not allowed. |
Pharmacies | Not allowed. |
Dietary supplements | Not allowed. |
Condoms and lubricants | Not allowed. |
Medical-related products or services | Not allowed. |
Baby food products | Not allowed. |