Politics, Culture, and Religion

Last updated: October 2024

Principle

At TikTok, users can share political content organically as long as it's in line with our Community Guidelines. However, we do not allow political content to feature in advertising. We also do not allow content that disrespects religious elements, cultures, or figures, or any hateful behavior, hate speech, or the promotion of hateful ideologies.

Political content

Policy

We do not allow ads featuring political content across any of our monetization features, including paid ads, creators being paid to make branded political content, and other promotional tools on the platform. We also impose prohibitions at the account level for advertisers we identify as politicians and political parties, who are not able to create advertising accounts or access advertising features.


The types of advertisers that are not allowed to advertise on our platform:

  • Candidates or nominees for public office, political parties, elected or appointed government officials

  • The spouses of candidates, elected, or appointed government officials with official duties or offices

  • Royal Family members with official government capacities

Government entities may be eligible to advertise if managed by a TikTok Sales Representative.


Examples of what is not allowed:

  • Referencing, promoting, or opposing candidates or nominees for public office, political parties, or elected or appointed government officials

  • Advocacy for or against past, current, or proposed referenda, ballot measures, and legislative, judicial, or regulatory outcomes or processes. This includes ads that promote or attack government policies or track records.

  • Referencing, promoting, or selling merchandise that features prohibited individuals, entities, or content, including campaign slogans, symbols, or logos

  • References to an election, including voter registration, voter turnout, and appeals for votes, such as ads that encourage people to vote


Culture and religion

Policy

At TikTok, we do not allow content that disrespects religious elements, cultures, or figures.


Examples of what is not allowed:

  • Sensitive religious content, such as disrespectful actions, words, or symbols towards a religion

  • Reference to religious figures or leaders in a negative manner

  • Claims that faith-based healing, counseling, or miracle-working can treat, cure, or alleviate physical, emotional, or mental health