Belarus / BY
Prohibited
Ads promoting services of paranormalists, fortune tellers, spiritists, astrologers, magicians, soothsayers and others who claim that they can predict events, influence people, spiritual life, property, environment by using supernatural abilities or powers; as well as trainings for such services
Ads promoting prescription drugs
Ads promoting healthcare services, medicines, medical devices, or medical aid methods not approved by the Ministry of Health of Belarus. Medical devices which require professional knowledge to use, and healthcare services which are not recognized as medical services are also banned from advertising
Ads promoting biologically active food supplements without approval from the Ministry of Health of Belarus
Ads promoting infant formula
Edible products or cosmetics that claim to work by directly burning fat or converting fat into other substances are not allowed to advertise
Ads promoting studying abroad opportunities without approval from Ministry of Internal Affairs and Ministry of Education of Belarus
Ads promoting gambling/simulation gambling related services, or any service that replicates gambling practices
Ads promoting alcoholic beverages
Ads raising monetary values or other property against payment of income by the person not registered as a legal entity or an individual entrepreneur in Belarus
Ads promoting operations with non-deliverable over-the-counter financial instruments by persons that are not Forex companies, the National Forex Center, banks, non-bank credit and financial institutions
Ads related to sale or purchase of human organs/tissue
Ads that promote human trafficking or involve its potential victims
Ads promoting services related to cryptographic protection of information and to the means of obtaining information in secret
Ads promoting goods subject to obligatory confirmation of conformity in Belarus. Without such confirmation, ads cannot run.
Ads promoting goods prohibited for production or sale in accordance with the legislation, or the activity carrying out of which is prohibited by the legislation
Ads promoting films, videos or other works that advocate violence and cruelty
Ads promoting VPN services
Ads promoting certain financial services, including but not limited to: pyramid schemes, get rich quick schemes, debt consolidation services, binary options, P2P loans, payday loans, cryptocurrency, etc.
Restricted
Financial Services
Ads that promote acceptable financial services, such as banking and insurance services, should comply with relevant laws and regulations. Licensing/registration requirements may apply. Ads may also need to target 18+ only. Please refer to the "Prohibited Products or Services" section for more detailed information on banned financial products.
Pharmaceuticals, Healthcare, Medicines
Ads that promote over-the-counter drugs, healthcare supplements and medical devices should comply with relevant laws and regulations. Registration or licensing requirements from local authorities should be required. Ads should include proper disclaimer and comply with all relevant disclosure requirements from authorities. Ads may also need to target 18+ only. Ads promoting clinical trials are banned.
Dating Applications or Services
Age targeting 18+ must be applied. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.)
Film and Games
Ad video should contain age rating (0+, 6+, 12+, 16+, 18+) and age targeting should be applied accordingly.
Music performance
If the music event is offline, the certificate for the right to organize a cultural and entertainment event in Belarus will be required. Ads should contain information about the presence or absence of a phonogram, the age rating (0+, 6+, 12+, 16+, 18+) and age targeting should be applied accordingly. Also the ads must contain essential information such as name, address, telephone numbers about the organizer, and information about the certificate for the right to organize a cultural and entertainment event in Belarus.
Study Abroad Opportunities
Should request approval from the Ministry of Internal Affairs and Ministry of Education of Belarus.
Kazakhstan / KZ
Prohibited
Ads promoting services of paranormalists, fortune tellers, spiritists, astrologers, magicians, soothsayers and others who claim that they can predict events, influence people, spiritual life, property, environment by using supernatural abilities or powers; as well as trainings for such services
Ads promoting prescription drugs
Ads promoting infant formula
Edible products or cosmetics that claim to work by directly burning fat or converting fat into other substances are not allowed to advertise
Ads promoting gambling/simulation gambling related services, or any service that replicates gambling practices
Ads promoting alcoholic beverages
Ads related to sale or purchase of human organs/tissue
Ads that promote human trafficking or involve its potential victims
Ads promoting services related to cryptographic protection of information and to the means of obtaining information in secret
Ads promoting goods subject to obligatory confirmation of conformity in Kazakhstan. Without such confirmation, ads cannot run.
Ads promoting goods prohibited for production or sale in accordance with the legislation, or the activity carrying out of which is prohibited by the legislation
Ads promoting skin whitening cream, or weight loss cosmetics
Ads promoting intimate cosmetics (for genital areas)
Ads promoting cosmetic products for babies
Ads promoting VPN services
Ads promoting certain financial services, including but not limited to: pyramid schemes, get rich quick schemes, debt consolidation services, binary options, P2P loans, payday loans, cryptocurrency, etc.
Restricted
Cosmetics and Perfumes
Registration license revealing essential info such as the registration number of the declaration of conformity, etc., should be required.
The following products should require age targeting 18+ IN ADDITION TO the registration requirements above, including but not limited to:
Teeth whitening kits
Cosmetics for chemical hair dyeing/lightening/perming/straightening
Cosmetic products for depilation or peeling
Fluorinated oral hygiene products
Financial Services
Ads that promote financial services, such as banking and insurance services, should comply with relevant laws and regulations. Licensing/registration requirements should apply. Ads may also need to target 18+ only.
Please refer to the "Prohibited Products or Services" section for more detailed information on banned financial products.
Pharmaceuticals, Healthcare, Medicines
Ads that promote over-the-counter drugs, healthcare supplements and medical devices should comply with relevant laws and regulations. Registration or licensing requirements from local authorities should be required.
Advertising materials should be approved by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan.
Ads also need to target 18+ only. Ads promoting clinical trials are banned.
Dating Applications or Services
Age targeting 18+ must be applied. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.)
Film and Games
All ads promoting films/games in Kazakhstan are subject to film/game rating classification requirements. Ad video must contain age rating symbols (6-/6+/12+/14+/16+/18+); and age targeting should be applied accordingly.
Russia / RU
Prohibited
Ads promoting gambling related services, simulation gambling services, or any sort of services replicating gambling practices.
Ads promoting prescription drugs.
Ads promoting alcoholic beverages, bars and any other alcoholic products or services.
Ads encouraging plagiarism or any dishonest practice.
Ads promoting weight loss/management fasting products or services.
Edible products or cosmetics that claim to work by directly burning fat or converting fat into other substances are not allowed to advertise.
Ads promoting VPN services.
Ads promoting goods prohibited for production or sale in accordance with the legislation, or the activity carrying out of which is prohibited by the legislation.
Ads promoting certain financial services, including but not limited to pyramid schemes, get rich quick schemes, debt consolidation services, binary options, P2P loans, payday loans, cryptocurrency, etc.
Ads promoting goods subject to obligatory confirmation of conformity in Russia. Without such confirmation, ads cannot run.
Restricted
Financial Services
Ads that promote financial services, such as banking and insurance services, should comply with relevant laws and regulations. Licensing/registration requirements should apply. Ads may also need to target 18+ only.
Please refer to the "Prohibited Products or Services" section for more detailed information on banned financial products.
Healthcare and Medical Products
Ads that promote medical institutions, over-the-counter drugs, healthcare products, dietary supplements and medical devices should comply with relevant laws and regulations. Registration or licensing requirements from local authorities may be required. Ads should include proper disclaimers. Ads may also need to target 18+ only. Ads promoting clinical trials are banned.
Food and Drinks
Ads promoting baby food should target 18+ and disclaimers may be required depending on whether the baby food is designed for those over 6 months old or not. Registration or licensing requirements from local authorities may be required.
Dating Applications or Services
Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.)
Cause-based Advertising
Compliance - Social advertising must comply with with the requirements of Russian advertising regulations, TikTok for Business ads terms and relevant ad policies.
Social Ads Labeling - Social advertising must fulfill the requirements of Russian laws on advertisement, including but not limited to a social advertising labeling within the video.
Landing Page - Your landing page must contain information about yourself and the person in whose interests the social advertisement is placed. For example, information about the nature of the organization such as a state or municipal body, a non-profit organization, a charitable foundation, another organization or a person carrying out activities aimed at achieving socially useful goals.
Landing page shall contain accurate information about the advertiser, including a person in whose interests the social advertisement is placed in the scope required by law (when applicable). Text and image of the advertisement shall correspond to the content of the landing page. In some cases, charitable organizations/state authorities shall ensure availability of certain information on their website i.e. reports, ID registration number.
Ads Placement - Advertisers will be notified about ad inventory available for placing and displaying of social advertising through their advertising account.
Verification - TikTok may conduct additional ad review verification and/or request any additional information from the advertiser to verify that the social advertisement complies with section 1 above.
No political ads - Ads must not reference, promote or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that takes a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome
Special requirements to charitable ads - Ads which promote charitable causes are subject to our general ad policies. This includes a prohibition on content which is sensational or likely to cause distress including but not limited to threats, intimidation, provocative images that evoke strong negative emotions (including "pressure for pity"), cruel, aggressive or unethical demands for money, unfair or exploitation of feelings.
Disclosure - TikTok may be required to legally disclose information about the scope, formats of social ads distributed, advertisers, their creatives, other information that is subject to storage and/or disclosure due to the legal requirements that are mandatory for TikTok, and such disclosure and/or storage shall take place within the minimum necessary scope an/or the period required by law.
Procedure for placement of ads - Please contact your sales representative for further information about the placement of social ads on the platform.
Films/Games
All ads promoting films/games in RU are subject to film/game rating classification requirements. Ad video must contain age rating symbols (0+/6+/12+/16+/18+); and age targeting should be applied accordingly.
Ukraine / UA
Prohibited
Ads promoting tobacco or alcohol products, or ads promoting goods and services that use trademarks or other intellectual property associated with tobacco or alcohol products
Ads promoting infant formula
Ads promoting dietary supplements
Ads promoting prescription drugs
Ads promoting non-prescription medicines, which are prohibited from advertising by the relevant central authority
Edible products or cosmetics that claim to work by directly burning fat or converting fat into other substances are not allowed to advertise
Ads promoting GMOs and products produced with GMOs, prior to state registration
Ads promoting radio-electronic means and radiating devices listed in the Register of prohibited for use and import into Ukraine
Ads promoting gambling-related services, simulation gambling services, or any sort of services replicating gambling practices.
Ads promoting cultural values on the wanted list maintained by the customs authorities.
Ads promoting mass healing services
Ads promoting fortune-telling personnel services
Ads promoting services related to securities and the stock market
Ads promoting goods originating from Russia, the import of which into Ukraine is prohibited
Ads promoting goods or services that require a special authorization (certificate, permit, registration, license, etc), without such authorization.
Ads promoting goods prohibited for production or sale in accordance with the legislation, or the activity carrying out of which is prohibited by the legislation.
Ads promoting certain financial services, including but not limited to: pyramid schemes, get rich quick schemes, debt consolidation services, binary options, P2P loans, payday loans, cryptocurrency, etc.
Restricted
Financial Services
Ads that promote acceptable financial services, such as banking and insurance services, should comply with relevant laws and regulations. Licensing/registration requirements may apply. Ads may also need to target 18+ only. Please refer to the "Prohibited Products or Services" section for more detailed information on banned financial products.
Pharmaceuticals and Medicines
Ads that promote over-the-counter drugs and medical devices should comply with relevant laws and regulations. Registration or licensing requirements from local authorities should be required. Ads should include proper disclaimer and comply with all relevant disclosure requirements from authorities. Ads may also need to target 18+ only. Ads promoting clinical trials are banned.
Dating Applications or Services
Age targeting 18+ must be applied. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.)
Film and Games
Ad video should contain age rating (no restrictions / 12+/ 14+/ 16+/ 18+), and age targeting should be applied accordingly.
Music performance
Ads should contain information about the use or non-use of phonograms by performers of musical works.