TikTok Advertising Policies: Industry Entry - Europe, United Kingdom, and Israel

TikTok advertising policies

Read the following articles to learn about our advertising policies.

• Ad Format and Functionality

• Adult Content

• Alcohol

• Animals and Environment

• Dangerous Products or Services

• Deceptive practices

• Discrimination, Harassment, and Bullying

• Financial Services

• Gambling and Games

• Healthcare and Pharmaceuticals

• Intellectual Property Infringement

• Misinformation

• Misleading and false content

• Other Products and Services

• Politics, Governments, and Elections

• Suicide and Self-Harm

• Teen Safety and Wellbeing

• TikTok After Conversion Experience Policy

• Violence and Dangerous Activities

• Weight Management and Body Image

• Pangle Industry Entry Policies

• Pangle Ad Creative Policies

TikTok advertising policy resources

Read the following resources to learn more about our advertising policies.

• About TikTok Advertising Policies for Promote

• Advertiser Account Policy

• Advertising on TikTok - First Things to Note

• Branded Content Policy - Market-specific Requirements

• Data Collection Standards

• Government Agency Advertisers

• Housing, Employment, and Credit ("HEC") Ad Policy

• Industries with Certificate Requirements - SEA and NEA

• Intellectual Property Infringement Rules for Ads

• Market-specific requirements for ad approval

• Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers

• Regional Self-Regulatory Ad Codes for the European Union

• State-Affiliated Media Advertisers

• TikTok Advertiser Tools and Related Terms Overview

  
  

• TikTok Ad After Conversion Experience Management Guidelines

  
  

• TikTok Ad After Conversion Experience: Customer Review Guidelines