Prohibited
The following list of prohibited products and services applies to the following countries: Bahrain / BH, Egypt / EG, Iraq / IQ, Jordan / JO, Kuwait / KW, Lebanon / LB, Morocco / MA, Oman / OM, Pakistan / PK, Qatar / QA, Saudi Arabia / SA, South Africa / ZA, Turkey / TR, and United Arab Emirates / UAE.
Prohibited Products/ Services | Applicable to | Not applicable to |
|---|---|---|
A. Ads promoting alcoholic beverages (Wine, beer, spirits, etc.), alcohol clubs/ subscription services, alcohol-making kits, or alcohol-sponsored events. | Bahrain / BH Iraq / IQ Egypt / EG Jordan / JO Kuwait / KW Lebanon / LB Morocco / MA Oman / OM Qatar / QA Saudi Arabia / SA Turkey / TR United Arab Emirates / UAE | - |
B. Ads promoting virtual currencies/cryptocurrencies (e.g. Bitcoin and Ethereum), as well as cryptocurrency trading platforms and advisory services are prohibited. Furthermore, credit repair services, bail bonds, debt assistance programs, get-rich-quick schemes, pyramid schemes (including non-financial pyramid schemes), debt consolidation services, penny auctions, and multi-level marketing cannot be advertised on the platform, P2P services, or loan sharks. | ||
C. Ads promoting prescription drugs. | ||
D. Ads promoting fantasy sports, bingo, lotteries, or other gambling-related content. | ||
E. Ads promoting weight loss/management fasting products or services. | ||
F. Ads promoting weight loss/management supplements (including fat-burning pills, appetite suppressants, weight loss/detox teas, or lollipops) | ||
G. Ads promoting software and apps providing VPN or horoscope services | ||
H. Ads promoting private healthcare products, including but not limited to family planning, supplements, menstrual cups, etc. | ||
I. Ads promoting infant food, including but not limited to milk powder, dietary supplements, etc. | ||
J. Dating services are prohibited. | ||
K. i)Ads promoting prescription drugs, class 3 medical devices, infant formula and supplement, at home self diagnostic tests, hangover cures, tan boosters, and meal replacements. Some products may be subject to additional restrictions. K ii) For Lebanon only --Ads promoting prescription only drugs, class 3 medical devices, food supplement, infant formula and supplement, at home self diagnostic tests, hangover cures, tan boosters, and meal replacements. Some products may be subject to additional restrictions. K. iii) For Turkey only-- Ads promoting prescription only drugs, All over-the-counter medicine, infant formula and supplement, at home self diagnostic tests, hangover cures, tan boosters, and meal replacements. Some products may be subject to additional restrictions. For medical devices we only allow a specific list of medical device to advertise. For further questions, please reach out to our sales representative. K. iv) For South Africa only -- Ads promoting prescription only drugs, class 3 medical devices, infant /baby formula and supplement, at home self diagnostic tests, hangover cures, tan boosters, and meal replacements. Some products may be subject to additional restrictions. | Bahrain / BH Iraq / IQ Egypt / EG Jordan / JO Kuwait / KW Morocco / MA Oman / OM Qatar / QA Saudi Arabia / SA United Arab Emirates / UAE Lebanon / LB (please refer to K ii) Turkey / TR （please refer to K iii) Pakistan / PK South Africa / ZA (please refer to K iv) | - |
Restricted
The following list of restricted products and services applies to the following countries: Bahrain / BH, Egypt / EG, Iraq / IQ, Jordan / JO, Kuwait / KW, Lebanon / LB, Morocco / MA, Oman / OM, Pakistan / PK, Qatar / QA, Saudi Arabia / SA, South Africa / ZA, Turkey / TR, and United Arab Emirates / UAE.
Restricted Products / Services | Applicable to | Not applicable to |
A. Financial Services： Ads that promote following financial services: credit card, loans, securities and fintech must comply with relevant laws and regulations and be licensed by regional authority. Ads may also need to target 18+ only. | Bahrain / BH Iraq / IQ Egypt / EG Jordan / JO Kuwait / KW Lebanon / LB Morocco / MA Oman / OM Qatar / QA Saudi Arabia / SA Turkey / TR United Arab Emirates / UAE Pakistan / PK South Africa / ZA | - |
B. Pharmaceuticals, Medicines, Food Supplements, Medical Devices： Ads for medicines, healthcare, food supplements, and medical devices, where not prohibited, must target users aged 18+ and comply with local laws of the target country. Advertisers are responsible for ensuring that their advertising follows local laws and regulations, including meeting disclosure requirements around usage and safety, and any restrictions around the advertising of state subsidized medicines or government notifications. Over-the-counter, non-prescription medicines and food supplements must be approved by the regional regulating authority. Proof of licensing will be necessary for approval and in some countries proof of license to advertise. Some products may be subject to additional restrictions. In order to be approved, it is important to be aware that some products may be subject to additional restrictions. Some products may be subject to additional restrictions. | ||
B. i) Ads should not make medicinal claims, to treat cure, heal or prevent any medical condition, disease or symptom. There should be no references to be able to treat serious medical conditions such as cancer, HIV, covid-19, MS, MND, Parkinsons. | ||
B. ii) Ads must not encourage self diagnosis or discourage seeking proper medical advice. | ||
B. iii) Ads must not suggest the product/service is equivalent or better than prescription only medicines. | ||
B. iv) Ads must not claim the product/service can offer similar results as any prohibited cosmetic or surgical treatments. | ||
B. v) Ads must not suggest or claim that a product/service is a "miracle" or "holds the secret or cure." | ||
B. vi) Ads must not feature or appeal to under 18s. | ||
C. Food & Drinks: Ads that promote food must respect and adapt to local culture and religious restrictions. Energy drink must target 18+. | ||
D i). Ads should not include before and after images for over-the-counter medicines, medical devices, and food supplements. D ii) For Lebanon / LB only-- Ads should not include before and after images for over-the-counter medicines, and medical devices iii) For Turkey / TR only -- Ads should not include before and after images for medical devices, and food supplements. | Bahrain / BH Iraq / IQ Egypt / EG Jordan / JO Kuwait / KW Morocco / MA Oman / OM Qatar / QA Saudi Arabia / SA United Arab Emirates / UAE Pakistan / PK South Africa / ZA Lebanon / LB (please refer to clause J ii) Turkey / TR (please refer to clause J iii) ) | - |
Pakistan and South Africa
The following list of additional prohibited and restricted products and services applies to the following countries: Pakistan / PK and South Africa / ZA.
Pakistan / PK
Prohibited
Ads promoting alcohol, bars and any alcohol recycling services.
Ads promoting drugs, including prescription drugs, medicinal recycling services., certain types of medical devices and medical institutions.
Ads promoting adult supplies.
Ads promoting weight loss creams, medicines, oils, meal replacements and/or beverages
Ads promoting beauty services and cosmetics related to physical breasts / breast enhancement
Ads promoting contraceptives
Ads promoting milk powder, dietary supplements or products that are used as substitute for breast milk for under 2 are prohibited.
Ads promoting accounting & taxation services
Ads promoting any hazardous chemicals, chemical fertilizers or pesticides.
Ads promoting commemorative coin and notes
Ads promoting lotteries.
Ads promoting R21 (strictly for adults aged 21 and above) films
Ads promoting certain financial services, including but not limited to: cryptocurrency, P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds and futures contracts.
Ads promoting Funeral Services
Ads promoting Dating and Matchmaking Service, Dating Apps and Horoscope Fortunes
Ads promoting Personal Counsel and Law Firms
Ads promoting software and apps providing VPN or horoscope services
Ads promoting virtual currencies/cryptocurrenices (e.g. Bitcoin and Ethereum), as well as cryptocurrency trading platforms and advisory services are prohibited. Furthermore, credit repair services, bail bonds, debt assistance programs, get rich quick schemes, pyramid schemes (including non-financial pyramid schemes), debt consolidation services, penny auctions, multi-level marketing cannot be advertised on the platform, P2P services, loan shark.
Ads promoting fantasy sports, bingo, lotteries, or other gambling related content.
Restricted
Financial Services
Ads must comply with applicable laws, regulations, licensing obligations, and industry requirements. For ads within this category, we may ask for disclosures and evidence of an appropriate regulator and/or third-party accreditations or certifications. Ads in this category are typically 18+ targeted and must include appropriate disclaimers if applicable.
Food & Drinks
Ads for F&B must follow local advertising laws and regional regulations; in certain cases they may be subject to restrictions and have an 18+ targeting.
Media and Entertainment
Ads that promote films, TV-shows, or games must not contain profanity and crude language; sexually suggestive language or images; graphic violence, excessive blood or drug use.
Food & Drinks
Ads that promote food must respect and adapt to local culture and religious restrictions, Energy drink must target 18+.
South Africa / ZA
Prohibited
Ads promoting alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs/subscription services, alcohol making kits, or alcohol sponsored events.
Ads promoting fantasy sports, bingo, lotteries or other gambling related content.
Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies.
Ad promoting weight loss/management fasting products, services or supplements (including fat burning pills, appetite suppressants, weight loss/detox teas or lollipops).
Ads promoting cryptocurrency, precious metal trading, foreign exchange related products or services, P2P related products or services.
Ads promoting real estate services and investment franchise services.
Ads promoting prescription drugs and online pharmacies.
Ads promoting veterinary medicinal products.
Ads promoting virtual currencies/cryptocurrenices (e.g. Bitcoin and Ethereum), as well as cryptocurrency trading platforms and advisory services are prohibited. Furthermore, credit repair services, bail bonds, debt assistance programs, get rich quick schemes, pyramid schemes (including non-financial pyramid schemes), debt consolidation services, penny auctions, multi-level marketing cannot be advertised on the platform, P2P services, loan shark.
Restricted
Financial Services
Ads that promote credit card, loans, insurance, e-payment tools and any other permitted financial products or services, including fintech should comply with relevant laws and regulations, Approval from local authority or supervision agency is required. Ads may also need to target 18+ only.
Dating Applications or Services
Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.)
Media and Entertainment
Ads that promote films, TV shows, or games must contain age targeting info recognized by FPB in South Africa.