About TikTok Business Account

TikTok Business Accounts are public profiles that allow brands to build a cohesive marking strategy on TikTok.

They are free to create and offer advanced performance metrics, audience insights and creative tools that allow businesses to think like marketers, but act like creators.

Specifically, TikTok Business Accounts offer a suite of content creation, community engagement, and automation features that help brands achieve their business goals. Supported features include:

  • Analytics - Review detailed metrics about your account's growth

  • Email contact - Display your email address directly on your TikTok profile

  • Website Link - Share a direct link to your website on your TikTok profile

  • ​Post Scheduler - Schedule posts on TikTok up to 10 days in advance

  • Commercial Music Library - Access more than 100,000 songs free of copyright fees to use when creating videos

We recommend that all brands, retailers, organizations (no matter their size), and creators that consider themselves a business, switch to a TikTok Business Account and take advantage of these free features.

Please keep an eye on this page as we are regularly developing new feature to help your business grow on TikTok.

For instructions on how to start using a TikTok Business Account, see How to Switch to a TikTok Business Account.