TikTok's Catalog Listing Ads

TikTok is an entertainment and discovery platform where users can discover products, explore new and trending products, and find products that match their interests. With TikTok's new Catalog Listing Ads, we're introducing new shoppable surfaces and experiences for merchants to promote their products and connect with users who are shopping on TikTok.

Note: TikTok's Catalog Listing Ads will be available in select markets and are subject to change.

Types of Catalog Listing Ads

Recommended Products

Help people discover and shop for products based on their interests and shopping activity.

Opt In/Out Instructions

To opt your products in or out to TikTok's Catalog Listing ADS to be surfaced to billions of TikTok users, navigate to the toggle button in Catalog Manager (see screenshots below). Once an opt-out request has been submitted, it may take up to ~36 hours for the merchant's products to be removed from surfacing on TikTok's Catalog Listing Ads.

New Catalog

When creating a new catalog in Catalog Manager, the toggle button will appear at the bottom of the menu:

Existing Catalogs

For merchants with existing catalogs, navigate to the 'Settings' tab in Catalog Manager and select on/off in the toggle at the bottom of the menu:

Legal disclaimer

In addition to the TikTok for Business Commercial Terms of Service,Advertising Policies, and TikTik Shop Merchant Terms of Service, by allowing us to show your products and related content ("Product Content") on TikTok, you agree that TikTok is authorized to display your Product Content and any trademarks, logos, domain names or any other brand identifiers contained within your Product Content on TikTok, including on third-party product pages or near other third-party products within TikTok.