Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Insights and reporting
Reports
-
- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
-
Audience Insights
Video Insights
About Attribution Analytics
-
- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
-
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
-
- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
-
TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Attribution Settings /
About TikTok Click ID
TikTok Click ID (TTCLID) is a tracking parameter appended to a landing page URL when you click on an ad on TikTok, helping TikTok to improve ad attribution and performance by associating your Click ID with a campaign.
Features
When you share triggered web events through the Pixel or Events API with TikTok, and those events contain Click IDs, TikTok matches the Click ID to your actions on TikTok. We use matched event information for attribution, audience building, ad delivery optimization, and measurement.
Click ID auto-attachment does not impact other custom tracking parameters you may have enabled.
Input | Landing page URL examples |
|---|---|
Your landing page URL | |
Updated landing page URL |
Set up TikTok Click ID and cookies to manually attach the TikTok Click ID to your landing page URL
Each Click ID is unique and adheres to the same CTA window configured in Attribution Manager.
Preview Click ID
You will have the ability to preview and validate the URLs by either using the Preview button when creating or editing ads in TikTok Ads Manager. Learn about how to preview ads.
Removing TikTok Click ID
If you wish to remove the TikTok Click ID from your landing page URLs, you are able to do so programmatically or by editing your website code similarly to the way you manage other query parameters.