TikTok Hashtag Challenge Plus Explore Page
Last updated, May 2024

Demo

General Overview

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Explore Banner

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More Products

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Survey

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Find a Store

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Related Hashtag

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Creative Asset

Explore Banner

Explore Banner picture

  • ​Banner size: 984px*472px

  • ​File size: 300KB or less

  • ​Format: PNG, JPG or JPEG

Banner URL

  • ​Please provide WebView URL of the landing page. (WebView link is an in-app browser that delivers web content, and opens within TikTok) The URL need to use https (the secure version of standard http) as web protocol, otherwise it may not be recognized. Avoid space, emoji, Chinese character or line break in URL. Please avoid PDF URL (the URL with a suffix of .pdf or opened up in a PDF format page).

  • ​Banner URL cannot support direct link to other App/TikTok internal page (If deployed, users will open the landing page within TikTok in the Webview format first.). And App download is not recommended as separate display for iOS and Android users is not supported.

Banner description

  • ​The description text should be kept within two lines, text that extends beyond the second line will not be displayed. The recommended character length: no more than 90 English characters.

  • ​Banner description can NOT contain &, <, >, "", emoji or URLs

Banner CTA

  • ​The CTA text should be kept within one line, text that extends beyond the one line will not be displayed. The recommended character length: no more than 10 English characters.

CTA URL

  • ​same as the Explore Banner URL requirements.

More Products

Module name

  • ​Recommended name: More Products

  • ​The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.

Product picture

  • ​Banner size: 420px*420px

  • ​File size: 300KB or less

  • ​Format: PNG, JPG or JPEG

Product URL

  • ​Same as Explore Banner URL requirements.

  • ​An open url which directs users to an internal TikTok App page is not supported currently

  • ​Each product may have one URL

Product name

  • ​The product name should be kept within two lines, text that extends beyond the second line will not be displayed. The recommended character length: no more than 30 English characters.

  • ​May support 3 to 8 products.

ALL URL(optional)

  • ​The call to action button is on the upper right corner (see 'All'). If it is not essential for the advertiser, the default setting is configured to not display 'All'. The text can be customized, recommended character limit: no more than 16 English characters.

  • ​Same as the Explore Banner URL requirements.

Survey

Module name

  • ​Recommended name: Survey

  • ​The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.

Survey Type

  • ​With images or without images (text only)

Survey Picture

  • ​Banner size: 327px*327px

  • ​File size: 300KB or less

  • ​Format: PNG, JPG or JPEG

Survey question

  • ​The survey question should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 40 English characters.

  • ​The question can NOT contain &, <, >, "", emoji or URLs.

  • ​Survey validity period: The voting will start once the module is created, and advertiser may set a customized ending date-at least 1 day and at most 30 days after it's created. Once the validity period is set up, users are not able to vote before the validity period, and voting results will be shown after the validity period.

Vote button

  • ​Recommended text: Vote

  • ​The button text can be customized. Recommended character length: no more than 18 English characters

Survey Choice

  • ​When there are 2 or 4 options, the text should be 24 English characters or less. When there are 3, 5, or 6 options, the text should be 14 English characters or less.

  • ​Surveys support 2-6 options

Find a Store

Module name

  • ​Recommended name: Find a Store

  • ​The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.

Store picture

  • ​Banner size: 216px*216px

  • ​File size: 300KB or less

  • ​Format: PNG, JPG or JPEG

Store name

  • ​The store name should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 36 English characters.

  • ​May have 1-3 locations

Store URL

  • ​ Each store can have an individual URL.

  • Google Map App URL: Advertisers provide a Google map web_url link. i.e.https://goo.gl/maps/KH3NYnLv1EZNmXf16. Each store can direct to Google map app. 

  • ​Other https URL: Advertisers can provide URL starting with https (the secure version of standard http) as web protocol. No space, emoji, Chinese character or line break in URL. The store can direct to Safari (for iOS) or Android browser where the link will be opened. Please avoid PDF URL (the URL with a suffix of .pdf or opened up in a PDF format page).

  • ​App download is not recommended as separate display for iOS and Android users is not supported.

Store location

  • ​The store location should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 42 English characters.

ALL URL(optional)

  • ​The call to action button is on the upper right corner (see 'All'). If it is not essential for the advertiser, the default setting is configured to not display 'All'. The text can be customized, recommended character limit: no more than 16 English characters.

  • ​Same as the Explore Banner URL requirements.

Related Hashtag

  • ​Recommended Module name: Related Hashtag. The module name can be customized and should be kept within one line, text that extends beyond the one line will not be displayed. Recommended character length: no more than 24 English characters.

  • ​Hashtag name will be the same as past campaigns.

  • ​Up to 2 related hashtags from previous campaigns can be included.

  • ​Advertisers need to choose from their own previous campaign hashtags.

Note

  • ​To ensure the performance of the hashtag challenge plus, please provide assets for at least 3 sections

  • ​Client may customize the order of each section

  • ​Emoji or special symbol is not supported on the explore page.

  • ​All assets need to pass the approval process by TikTok Ad Review team


Content