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About TikTok Leads Center

Last updated: February 2025

Lead Center is a lead management tool that allows you to organize and manage leads in your TikTok Ad account. In Lead Center, you'll be able to easily manage all of the leads generated through the lead generation objective of your Ad campaign.


Benefits

In Lead Center, you'll be able to:

  • Conveniently access all your leads at a single location.

  • Stay up to date and track lead progress across your pipeline to ensure all leads are up-to-date.

  • Easily search and focus on the most important leads by using filters to sort by lead status, customized labels, instant form ids, assignees, and time.


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