TikTok One Creator Program Privacy Policy (US)

Last updated: April 2026

Last updated: March 2026


This TikTok One Creator Program Privacy Policy (“TikTok Creator Program Privacy Policy”) sets out the way in which we collect, use, share, and otherwise process any personal information we collect from you, or that you provide to us, when you participate in any creator monetization program that links to or references this TikTok Creator Program Privacy Policy (“TikTok Creator Program”), such as TikTok One, Branded Mission and Branded Buzz. This TikTok Creator Program Privacy Policy incorporates and supplements the TikTok Privacy Policy. This means that, for example, personal information we collect via your participation in a TikTok Creator Program as a creator may also be used, disclosed, retained, or otherwise processed as described in the TikTok Privacy Policy and, to the extent applicable, information collected under the TikTok Privacy Policy and via our Services in connection with your participation in the TikTok Creator Program can be processed as described in this TikTok Creator Program Privacy Policy. For more information, please read the TikTok Privacy Policy which also includes important information on your rights and how and where we store and protect your personal information.

In the event of any conflict, this TikTok Creator Program Privacy Policy shall take precedence. Capitalized terms used but not set out or defined in this TikTok Creator Program Privacy Policy shall have the meanings given in the TikTok Privacy Policy and the terms of service associated with the relevant TikTok Creator Program (“TikTok Creator Program Terms”).


TikTok Creator Programs (the “Creator Programs”)

Users who create and post videos and other content on TikTok and participate in Creator Programs in accordance with the TikTok Creator Program Terms are “Creators”. The Creator Programs allow a Creator to provide content and services or otherwise participate in such programs, and, in exchange, be eligible to receive promotional benefits, payments, rewards, creative and technical resources, partnership opportunities, or other benefits. The Creator Programs are designed to enhance the Creator’s brand and user following, and may provide the Creator with monetization opportunities, through or in connection with identified portions of websites, products, features, apps, services, technologies, software, and properties created or operated by TikTok USDS Joint Venture and its affiliates and service providers and business partners. The Creator Programs may be added to and expanded from time to time.


Information We Collect

The information described in the “Information We Collect” section of the TikTok Privacy Policy may be collected through your participation in our Creator Programs in addition to our Services.

We collect Information that you upload or otherwise provide us (whether by use of the Creator Programs, such as when creating a profile therein, or our Services), including:

  • Your gender;

  • Your content labels and brand preferences (including industry and language preferences);

  • Your billing and shipping addresses;

  • Your other social media handles;

  • Your brand preferences (including industry and language preferences);

  • Content within your TikTok profile/bio (e.g., avatar, nickname, email address, website, handles)

  • A copy of your national/government issued IDs (e.g., passport, driver’s license);

  • Your bank account information; and

  • Tax-related information, including legal name, date of birth, primary address and country of residence, your tax identification number or local equivalent, etc.

Further, we collect additional information about you that is generated or otherwise derived in connection with your use of any Creator Programs or the Services, including:

  • Advertising brands (“Brands”) that you have interacted with in connection with the Creator Programs;

  • Talent managers that you have interacted with and actions taken by talent managers on your behalf;

  • Relationship between you and your followers (e.g., follow time, aggregated demographics information about your followers, and follower growth rate);

  • Campaigns that you have participated in via Creator Programs;

  • Information regarding your Creator Program campaigns or videos that you’ve created (either as branded content or otherwise on the platform), such as number of views, likes, and shares, clicks and views of the participating Brand’s website and app pages, viewer demographic information, engagement rates (meaning the number of people that have engaged with your content) and benchmarks comparing such information;

  • Information about your engagement in connection with the Creator Programs, including the number of invitations received, orders accepted, log-ins, metrics related to your activity and the videos you create (such as your response rate during campaigns, submission rate of videos you submit for campaigns, and rate that your videos are approved by the Brand), video turnaround times, and revenue earned from campaigns ("Engagement Metrics");

  • Information about the type of content you make and your audience, e.g., content category, industry label, language, similarity to other creators, your city/state, relevancy scores, aggregated follower demographics, engagement rates, engagement/views across videos, most popular videos, and information relating to content quality, content style and commercial value (generated based on self-declared information, metrics related to your activity and the videos you create, and automated means) ("Content Metrics");

  • Your ‘Creator Score’ which is generated based on your response rate;

  • Your ‘Collaboration Score’ which is generated based on Engagement Metrics and Content Metrics relating to videos you've recently posted;

  • Your ranking on a leaderboard of creators, generated based on information including your experience working with Brands, your follower growth rate and the quality of your videos;

  • Your 'matching score' to indicate your appropriateness for a particular campaign, generated based on Engagement Metrics; and

  • Your reviews of Creator Program features, such as your review of TikTok One, which includes your handle, review date, and review content. We may also produce your review in marketing material with your consent.


How We Share Your Personal Information

By joining a Creator Program, you understand and acknowledge that the information described in this TikTok Creator Program Privacy Policy in connection with your content (e.g., interactions, popularity, type of content, growth rate), campaigns (e.g., turnaround times, video approval rate, responsiveness), and general demographics (e.g., rate card, city/country location, profile information) will be made available publicly and may not be limited to any particular audience.


For example, in addition to the sharing of information as described in the “How We Share Your Information” section of our TikTok Privacy Policy, certain information will be made available to:

  • Brands, creative agencies and partners who participate in Creator Programs or that we think might be interested in you so that: (i) they can decide whether to contact you and work with you in the future; and (ii) they can assess their campaign performance. Your information will also be made available to the Brands’ developers and similar service providers who access the Creator Programs, including via an API provided by us.

  • Talent managers to facilitate your authorization of, and interactions with, them.

  • Payment service providers to facilitate payments to you if you are due any payments for any Creator Programs.

By virtue of your status as a creator, personal information collected from you under this TikTok Creator Program Privacy Policy and the TikTok Privacy Policy may be shared with TT Commerce & Global Services LLC and its affiliates (“TT Commerce & Global Services”). We only share information consistent with applicable law, including Executive Order 14352 and any compliance obligations thereunder.


Your Rights and Choices

Information on your rights and choices is set out in the “Your Rights and Choices” section of the TikTok Privacy Policy.

Privacy Policy Updates

We may amend or update this TikTok Creator Program Privacy Policy from time to time. We will notify you of any material changes to this policy by a notice provided through the Service or by other means. The “Last Updated” date at the top of this policy reflects the effective date of such policy changes.

Contact

You can contact us about this TikTok Creator Program Privacy Policy through our webform.